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Right around the beginning of the 21st century, when the stocks were up on weight loss products, and pills, and patches, and protein shakes congested every shelf in every convenience store in America, the survival for any company that made it's wealth from goods, was determined by the amount of "successful" dietary supplements that they sold. Ranging from electronic muscle-building belts, to anal inserts, the variety of commonly based, guaranteed successful, extremely over priced, and of course, all natural magical merchandise, the consumers never complained about the ever-growing popularity of abnormal, and even harmful rituals centering around 'health' and beauty. Botox, a muscle paralyzing serving of pig botulism that was injected into an individuals face to reverse wrinkles, was readily accepted by the public, and for the more wealthy, impure forms of crack and insect pesticides were offered to control weigh gain. Poisons, narcotics, stimulants, and other extremely dangerous and extremely addicting substances were employed to fight hair-loss, skin imperfections, and even things as trivial as nail growth. It was not even considered controversial when McDonald's was the first to sell an extra-value meal that came with a burger, fries, drink, and a metabolific pill. Consumers had become slaves to the media, and culture was centered on commercial tributes.

This all made it extremely easy for skeptical research groups to corral the masses into ironic perils. One particularly sadistic group of researchers called B.O.N.B.O.N. (Bi-coastal Organization of Nutritional Benefits and Organic Nutrients) that was founded in nineteen ninety-nine, and never really rose to be considered a substantial research organization. Some thought it was because they lacked funding and others thought it was because they were too impractical, nevertheless they were never too interested in what they media made of them. They worked quietly for about ten years; most of the very successful institutes assumed they had gone under long ago, and their existence was soon forgotten. It wasn't until about the first decade into the new millennium that they reemerged in the common business world. At this time when the money from body-altering products was at it's peak, B.O.N.B.O.N. released a product on the market. Having researched all of the essential studies in color, font and advertising efficiencies they spent an enormous sum of money producing intricate commercials and advertising scams. They were endorsing their very own homemade weight loss extraordinaire called 'Replenish' it was a paste that could be easily added to any dish that completely dissolved all forms of fat into a rapid evaporating gas within seconds. The process completely filtered all lipids from foods without removing any of the accompanying flavors, and the paste melded with the food to reestablish the appropriate consistency and lubrication that was originally in the dish. Because there were absolutely no side effects that inflicted humans, and because this product promised so much more than any of it's predecessors the media pounced on it and after a few infomercials explaining the scientific possibilities and safety of the paste it flew off of the shelves faster than any product, even grocery items like, produce and grains. For two and a quarter years the public feasted on ' Replenish' and the obesity rate of Americans dropped ninety-seven point three percent. Soon 'Replenish' went international. Except for some remote colonies in Asia, and Africa, and some of the South American islands, 'Replenish' had become the most famous world-renowned product since gunpowder. Few department stores carried over size twelve any longer, and at restaurants it was used even more often than salt.