I'm doing a new thread for this article because I want people in the Forum to be aware of it. I do not always like Laura Miller at Salon.com when it comes to opinion pieces. However, this publishing article of hers I strongly suggest that everybody here read, all the way through, whether you are writing childrens/YA or not, whether you have any interest in The Hunger Games or not. Because it's going to explain some things to you about fiction publishing and why it works through weird methods. It will explain the chain of reserves of children's publishing through libraries and schools, but there are also exact parallels and factors in adult publishing. The early readers word of mouth is just through different, less numerous channels. http://www.salon.com/2012/03/18/the_making_of_a_blockbuster/ In particular, these quotes: The article is factual, accurate and will give you a better idea of how these weird things work, in my opinion.