I'll remind all to try and keep it easy with words like arrogant, ridiculous and absurd. This is a very old disagreement -- the objective versus the subjective -- and so lets not get incredulous about the other's position as if it were something new. I am, as is probably clear, in the totally subjective camp. But on the hype and the Wolheim front, I can say that I knew her slightly and Wolheim is part of the old guard of SFF editors. DAW is an old-fashioned house. And so I can say with absolute certainty that Wolheim was not at all lying when she said she found Name of the Wind the best debut fantasy she's read in 30 years. So it is hype in the sense that it is promotion, but it is not hype in the sense of being hyperbole. This is a quite unusual declaration for Wolheim to make. It was not made, for instance, of DAW author Tad Williams, whom Rothfuss resembles. And so they did decide to put it out there to the booksellers, to let them know how seriously DAW intended to support the book, and to dedicated fans who search the Internet for such information -- a very small percentage of the people who bought Rothfuss' novel. To say that this statement was a major factor in Rothfuss' success is just not accurate. It certainly wasn't a factor in the reviewers who designated it their best book of 2007, as such a statement was more likely seen as a challenge to them to prove her wrong.