Why pick up Hobb instead of Bakker or Keyes instead of me? Martin instead of Tolkien or Duncan rather than Stover? What makes you choose the books you end up reading? Why wouldn't you read a book of mine and then buy Erikson, or put aside Vandermeer and pick up Lynch? Is there a feeling associated with an author that the title or the cover or the discussions on the internet generate that's an intangible here, that you can't put your finger on but makes you want to get a hold of one book over another? Are there key words that describe a book that make it more alluring to you? Words that turn you off? Curious.. very curious.