Bloomsbury was just publishing its books,....
and they'll rush out again ...
Bloomsbury or Scholastic can no more manage such short term enthusiasm from the business community...
but it clearly has some cash that it's trying to use to build up the company's operations....
On the other hand, it is all too reminiscient of the 1970's, 1980's rush of publishers to venture into multi-media, electronic industries they know squat about....
It certainly can't hurt publishing in general if someone gives it a try.
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