
Originally Posted by
Werthead
Having had closer dealings with Gollancz than any other publishing company, I must admit I'm not sure about the hype thing either. Heinemann's blaze of publicity for Nick Harkaway's Gone-Away World seems to eclipse anything Gollancz has ever done, including the handing-out-flyers thing for Lies of Locke Lamora. Does Spanton talk up his books a lot? Yeah, but that's his job!
I think Pat's issue was that he was letting a lot of the buzz around the novel distract him from the book itself, which is the most important thing. Hype is transitory, and his review of The Steel Remains will be meaningless to someone checking his blog archives in three years to see if they want to pick up a copy of the book.
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