As an interesting aside, here are instances of use of the word "exotic" to refer to The Windup Girl, gleaned from a quick Google search:
From an interview with Bacigalupi by Electric Velocipede:
Interviewer: For me, one of the most striking things about the novel was its setting, at least in part because I’ve never been to Thailand. Everything seemed so exotic and therefore, mysterious. I was as much swept up in the setting as I was in the plot and the character interaction. Have you ever been to Thailand? How much influence did that have (or not have) on creating this book?
Bacigalupi: I’ve been to Thailand several times. One of my early trips stuck with me enough that I couldn’t get it out of my head. When I was thinking about writing the book, I set it in Thailand, and then tried to move it elsewhere because I was daunted at the task of writing about a country where I didn’t have enough grounding. I ended up doing a lot of research, spending some more time over there, and honestly, still feeling like I didn’t have enough grounding. But, you know, writing is an act of hubris. So I went ahead anyway.
From SF Signal's review:
Here's my biggest reservation about the novel, the bit that I may not be able to overcome. When you choose an exotic third world country as your setting, you have to deal with the modern-day baggage that it brings along with it in the mind of many (ignorant) Westerners--like me.
From Orion Magazine's review:
There are many more characters in this exotic and richly rendered novel, and their constantly divided loyalties and cocoons of lies are entrancing and moving.
From PragPro:
Set in Thailand, Bacigalupi creates an exotic and dangerous scene in which the main character, the American Anderson Lake poses as a spring factory manager, keeping his true identity as a calorie man a secret from the locals.
From Silver Goggles:
I know this makes for an awesome story, but I hate it when authours do that to the culture they are writing whilst not belonging to it. It is one thing to do it for a dominant country like Britain or America, because there will be many, many positive depictions of them to compensate for other purely negative depictions. Thailand does not get much exposure by way of literature, and most of it either show how exotic it is, Other-ing the country. This is where the setting fails to engage me.
From Ratracerfuge:
Not only does this story take place in a strange new future, it also takes place in one of the most exotic locations in the world, Bangkok Thailand.
From Geek Life:
The world of this story should be doubly alien to most of us, and that could have been a problem. It’s set both in an exotic culture and a very different future. However, Bacigalupi creates such a convincing world that we are immediately immersed in its intrigues.
I could go on, but this post is getting rather long, and I think I've proven my point: some people like the exoticism of The Windup Girl, some people dislike it, but pretty much everyone recognizes that it's a core feature of the novel - including Bacigalupi himself, who does not repudiate the interviewer's use of the word, but simply acknowledges that a certain amount of hubris is required to write books like this.
Thus, I rest my case on use of the term "New Exotic". 
(As an aside, I just bought copies of the book for a couple of Thai friends of mine...we'll see if they are annoyed by the attempt by an American to write about Thai culture. I asked them if they were offended by the term "exotic," and they laughed...)
Bookmarks