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Thread: Bad Covers
August 29th, 2012, 09:49 PM #28
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I could not find the exact article regarding confusion in UK vs. America (it was an article on a UK commercial that featured a man suddenly appearing in the kitchen of an unknowing family, if anybody knows what this is from, drop me a line), Kleppner's Advertising Procedure (17th Edition) does list, as an example, that Americans like sarcasm and dark sardonic humor much more than the UK. The ethnic research in Kleppner's Advertising Procedure evidently comes from multiple agencies, though I am see Advertising Age providing the bulk of the research.
That being said, I do have in-depth considerations regarding American Non-White Hispanics, African-Americans, and other American ethnicity, should anybody want to know. The focus in these articles, however, is less on cultural tropes, however, and more on what forms of media reach these ethnic groups.