Quote Originally Posted by Jon Sprunk View Post
Motivation A is not inherently more interesting than Motivation B. If the Big Bad has a specific, compelling reason to want the power granted by seizing control of the world/universe, that motivation will be interesting.
Would you say then that 'BB wants to take over the kingdom because they make the best sandwiches in the world and he's a foodie' is as inherently compelling as 'BB wants to take over the kingdom because he believes it's the only way to protect it from conquest by a hostile nation?'