Web Presence/Pen Name Questions

[kissmequick]

What do you mean by keywords? You mean meta data in HTML?
Google algorithms ignore keywords, btw. It does take into account the description field.
Good SEO is relevance between title, description and topic content, consistently maintained.
Having valid html also helps.
Igor

I mean that's the word (keywords) my website guy used when he explained it to me...

[Chris_KW]

What do you mean by keywords? You mean meta data in HTML?
Google algorithms ignore keywords, btw. It does take into account the description field.
Good SEO is relevance between title, description and topic content, consistently maintained.
Having valid html also helps.
Igor

Since the Penguin/Panda update, Google doesn't ignore keywords in domains, it just gives less relevance to them these days. Exact match domains are still of value, just not what they used to be.

With regards to the pen name, that's probably the road I'm going to go since my last name is just too long and impossible to write or remember correctly. Plus, I really despise telling people I'm a writer in social conversations. It's a headache.