When we looked at the overall usage information for Duotrope, what we found was that roughly 80% of the statistics we use come from 20% of our user base. We also looked at what type of users we have — active vs casual, donor vs non-donor, etc. — and how that correlated to their submissions information.
After our subscription model was agreed upon, we went back to those numbers and determined that while a significant drop in the user base was fully expected, we should be able to retain somewhere between 75% to 80% of the submission reports we normally receive.
Equally important is the fact that we will also decrease the amount of unreliable data. On average every year, 28,000 submission reports get ignored in the statistics for a large variety of reasons. Once again, looking at the type of user submitting this information, we predict the unreliable data could decrease by as much as 90%.
We are delighted to report that after one week our pre-subscription numbers are supporting our original conclusions. We are currently on track to retain just under 80% of the submissions data, and the unreliable data is being decreased by 95%, though we do not expect this latter number to remain that high in the end.
When we break down the pre-signups we have received thus far, we find that 56% are in the top quartile of submissions reports, and 82% are in the top half!