Same here. I am reticent to pick up a book with a so-so cover. Sad, I know, but I am drawn to a good cover. Truly though, cover art is probably the third biggest reason I pick up a book and read the jacket. The first is seeing an author I know or have heard some discussion about, second is an author with several books published, preferably a series (I am a sucker for a series and my hope is that if your good enough for a second or third book, you just might make interesting reading!), and third is the cover art.