In a fascinating interview with CNN.com, Reggie Fils-Aime, executive vice-president of sales and marketing for Nintendo of America, said that he expected the Revolution to appear at a lower price than any of their competitors.

Although no specific price has been set for Nintendo's next-gen challenger, Revolution, Fils-Aime did emphasise Nintendo's recent history of offering new consoles at affordable values - the Gamecube was launched with a price tag of $200 or £129 -  and that price was a card they ended to carry on playing.

Whilst Sony haven't set a price tag for the next Playstation, PS3, all the noises from Sony headquarters since E3 have clearly pointed to Sony marketing based on quality not on price. Which means that Nintendo will again have to go under the value of the Xbox, this time the cheaper no-frills Xbox 360 package, if they are to prove as good as their word.