The Future of Electronic Publishing

The point of this is that the display device and the content it displays can be separated. To do it easily and conveniently requires a lot of behind-the-screen action which the phone/reader/tablet/computer user never needs to know. But it's an engineering field called device-independent display, and includes some XML-based publishing standards.

Currently Amazon, Apple, Barnes & Noble, and the like want to tie display and content together. You can only read Amazon-vended book and magazine titles on a Kindle, Apple-vended titles on an iPad. (Apple claims to support public standards such as HTML5 and ePub, but it's more lip-service than actuality.)

Actually, Amazon and B&N offer reading apps for cellphones (depending on operating system), allowing users to browse, buy, download and read ebooks without ever owning a Kindle or Nook. This is one of the reasons why people like me can read ebooks from Amazon or B&N, having never owned a reading device from either, using our already-owned multi-use devices.
 
Coming to this way late, but I might only use a e-reader for travel, and that is just a might. I don't like reading on a screen. I can only take about an hour or two of electronic interaction a day and I'm done. Part of the pleasure of reading is not looking at a screen, and feeling my brain setting back into a slower, more normal human pace. I read stuff online for quick info (like the NYTimes or the weather) but in depth reading I want to do with a physical book.

Besides, physical books are part of my decorating scheme. Big wood bookshelves + books = living room and library decor.

But then I don't watch much TV, don't watch movies very often, never play video games, don't use my cell for anything but necessary communication, and I absolutely refuse to wear any clothing with a brand or logo on it (and have since I was a kid, I've always had a distaste for commercially feeling modern things), so I'm probably not in the majority :). I use tech when I need it, but I've never really liked it. I don't like the feel of tech. I want to see a physical book on my nightstand, not an techy looking ebook.

Besides, it is so much more satisfying with children to physically open a book and read it with them. Double the satisfaction when that book is a classic that YOU read as a kid. You loose that continuity with ebooks.

I think there will always be people who want real books and not ebooks, or who use ebooks only for travel, and read regular books at home. Certainly not a majority, but there will always be a minority. So I think (or at least I hope) that real books will always be there.

I don't hate technology - I think all the medical advances are great (they've kept me from becoming a widow, kudos to Memorial Sloan Kettering), and I like that I can fly home to see my parents in an hour or communicate long distance with friends - all positives.

But I just like to keep my modernity aesthetically out of my way. And use it only when necessary.

Probably why I write pre-industrial secondary world fantasy and not Sci-Fi :)
 
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I think it will take a long, long time for books to fizzle out completely but it will happen. Books are expensive to make and to ship and paper usage is always being moaned about.

What worries me though is that what happens to book shops? People can just download books... what happens to all the book manufacturers and the retail employees?

If things go truly digital how will we distinguish between what a good book is? At the moment good books are easy to find because pretty much anything that gets published has had to have a large investment and publishers don't do that unless there is 'something' there.

When the barriers come down and anyone can release a book with a few clicks how will we tell what is good and what is not? I know there will still be 'store fronts' on websites, but I do think the quality of books released might slide as the cost of publishing a book drops substantially.

In addition I think the kindle and all e-readers are just too easy to hack and exploit. I know people with Kindles who just download books for free off torrent sites... these people will kill the publishing industry. A book can be about 1mb, which takes around 2-3 seconds to download for free off a torrent site. Many people will do this in a heartbeat.

Scary times for writers and those in the publishing / retail side of things I think.
 
But then I don't watch much TV, don't watch movies very often, never play video games, don't use my cell for anything but necessary communication... I use tech when I need it, but I've never really liked it. I don't like the feel of tech...

But I just like to keep my modernity aesthetically out of my way. And use it only when necessary.

Probably why I write pre-industrial secondary world fantasy and not Sci-Fi :)

I was about to say... I'm not sure why you're here... then I remembered, we're not all about SF around here. ;)

If things go truly digital how will we distinguish between what a good book is? At the moment good books are easy to find because pretty much anything that gets published has had to have a large investment and publishers don't do that unless there is 'something' there.

I think you're confusing "quality" with "profitability." :rolleyes: Big Publishers are much more interested in the latter, and just as likely to ignore the former if it means more of the latter...

Right now, blogs and discussion boards provide information about good and bad books... so do reviews on the bookselling sites. We'll just have to get used to finding the voices out there that resonate with our tastes, and trust in them. Probably a lot more reliable than depending on clueless bookstore clerks and the size and number of billboards for a particular book.
 
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technology connoisseurs

I'm with you, ElinIsabel. And I'm definitely not a technology hater or avoider. As I've said before in this forum I'm an aerospace engineer. For professional reasons I keep up with all technological progress, especially in computers and electronics. I also do this for pleasure, joy in the delicious complexities and sometimes elegant simplicities of technology.

But I'm a connoisseur of technology. My cell is for emergencies and to synchronize my schedule with the people I care for. Them I meet face-to-face, and spend time talking or eating or just being with them.

It's the same for all the other applications of tech that you mention.

This extends to writing fiction (and non-fiction). My office is state-of-the-art, but housed in beautiful birch-tone wood. I have literally hundreds of browser bookmarks (favorites) so I can near instantly research any conceivable subject, technical, artistic, or historical.

But I also have a carefully selected and pruned small library of books within easy reach, including some copies of historical documents. Or an occasional quite rare or expensive book not online. (The Shapechanger Tales series that I'm working on takes place in various historical periods of an alternate universe.) Or I'll walk across the street to the public library and research stuff in the hundreds of magazines to which they subscribe.

Further, when I write often I'll make or buy lunch or dinner and drive six blocks away to the top of the free parking structure at the center of the small city I live in. There I'll watch the shadows on the mountains just beyond the city change as the sun westers or sets. This being southern California most days are pleasant year round. And I write in my imagination scenes which I'll eventually put on-screen and on paper, scenes which I may have re-imagined and re-written several times before.

So it is with reading books for pleasure. An ebook has many advantages over print books. But the reverse is true too. I can throw a paperback into my car's back seat and not worry that it will break. Or be taken by a smash-and-grab expert in the (literally) three seconds it takes to steal it.

The thing about new technology that people often forget is that we do not have to choose it OR older OR even older technology. We can within limits choose ALL of it, or as much or as little as suits our needs and desires and tastes. We can be connoisseurs of technology.
 
I was about to say... I'm not sure why you're here... then I remembered, we're not all about SF around here. ;)



I think you're confusing "quality" with "profitability." :rolleyes: Big Publishers are much more interested in the latter, and just as likely to ignore the former if it means more of the latter...

Right now, blogs and discussion boards provide information about good and bad books... so do reviews on the bookselling sites. We'll just have to get used to finding the voices out there that resonate with our tastes, and trust in them. Probably a lot more reliable than depending on clueless bookstore clerks and the size and number of billboards for a particular book.

That's a very good point! :)
 
Steven L. Jordan said:
I think you're confusing "quality" with "profitability." Big Publishers are much more interested in the latter, and just as likely to ignore the former if it means more of the latter...

Sigh. And your favorite authors of high quality are all from small, obscure presses, I'm sure.

I think you are confusing quality with subjectivity.


World Google Domination is opening up an e-book store. Perhaps to get rid of those pesky publisher lawsuits for their Google Books rights grab. Poor Amazon.

http://www.bloomberg.com/news/2010-...pening-online-store-for-electronic-books.html

"Google aims to use its position as the world’s most popular search engine to erode Amazon’s dominance of e-books, while Apple Inc. harnesses the iPad tablet and iTunes online store to make its own inroads. The competition means Amazon’s share of digital books will decline to 35 percent over the next five years from 90 percent in early 2010, New York-based analysts at Credit Suisse Group AG estimated in February."

So here we go -- next five years, a vast, varied e-book market with lots of big vendors. Should have all the kinks worked out by then.
 
Sigh. And your favorite authors of high quality are all from small, obscure presses, I'm sure.

I think you are confusing quality with subjectivity.

Go ahead: Tell me about how the big publishing houses are more interested in their customers than their stockholders.

World Google Domination is opening up an e-book store. Perhaps to get rid of those pesky publisher lawsuits for their Google Books rights grab. Poor Amazon.

Not really. Google's books will reside on the web only... not on any reader you might buy. The only time you'll be able to access the books is when you have web access... no web access, no books... and if something happens to Google's system, your books are toast. After the recent debacles with e-booksellers either going out of business, or having system meltdowns, and customers' paid-for books being lost, don't expect too many people to be interested in buying books they won't even possess.
 
The interesting part of the new Google e-book operation is that it's part of their Google Editions initiative where they've been working with independent booksellers for the last two years, and these booksellers will be selling the Google e-books. So not only is this chipping away at Amazon's lead on the e-book market, but it's letting the independent booksellers be the ones to compete with them. I want both Amazon and the independents to succeed, but mostly I want the whole market to get bigger, so this is good in general, I think.

Go ahead: Tell me about how the big publishing houses are more interested in their customers than their stockholders.

What, you think Rupert Murdoch insists on reading the manuscripts under consideration at HarperCollins? As you know, book publishing has minimal growth even when it's doing well -- 2-5% a year tops. Its profits would be a failure in any other industry. So mostly the big corporations that own book publishers and their stockholders have given up on getting book publishing to be really profitable and just cry.

Be that as it may, you weren't talking about stockholders. Here are my problems with your remark:

1) People complain that big publishers don't put out quality titles, but when you ask them who they regard as quality authors, it is inevitably almost all authors who are published and often heavily promoted by big publishers. I have had endless conversations with people railing about how big publishers care only about money and put out only awful tripe like Terry Brooks, published by Del Rey, and that they like China Mieville instead -- published and heavily promoted by Del Rey.

What you're really saying is that big SFF publishers, who put out 50-200 titles a year, sometimes put out titles you don't like and don't think much of. Which, since the publishers are not just trying to sell to your tastes and interests, is to be expected. But variety does not mean that "quality" is always ignored.

2) You are trying to make the argument that "quality" novels are not profitable, that the two are usually mutually incompatible, causing big publishers to ignore that aspect of sales. There are reams and reams of evidence that this is a false assertion, including the fact that they have "quality" titles on their lists. Many much lauded authors (like China Mieville, Michael Chabon, Margaret Atwood, Ray Bradbury, Neil Gaiman, etc.,) are quite profitable, and respected works can make money for decades in academic sales alone, which is a very important market to big publishers and their stockholders. The sales patterns for acclaimed titles is the same as it is for any kind of fiction: small group at the top of sales, larger group in the middle, really huge group on the bottom. For every lauded author you claim doesn't sell, I can come up with ten un-lauded ones that don't sell. For every non-lauded bestseller you can come up with, I can come up with a lauded bestseller. So the money or art meme is really, really out-dated and not backed up by facts.

3) You are making the assumption that big publishers know which books are going to be profitable and so pick those ones. And this is also a false assertion. All publishers attempt reasonable guesses about what may be profitable; they certainly try to look for books that will make them money, and try to gauge what they'll do with each title in terms of how well a book is expected to do.

And then they often find that they are completely wrong, even in non-fiction where it's easier to make predictions. The book they spent a million on for an advance bombs. The book they simply put out there on the cheap becomes a major bestseller by word of mouth. Rowling's British publisher paid her a few thousand in an advance for the first Harry Potter book and told her not to quit her day job. They had no clue.

4) You're ignoring the fact that big publishers, since they have more capital that they can float from their different titles, can afford to take a loss on fiction authors for a good bit in order to give them time to build up an audience. The usual rule of thumb for big publishers is that it will take a debuting author three books to really start bringing in money and a decent sized audience. (That's one of the reasons that publishers do two, three book contracts with authors -- it gives them income while they try to make a dent in the market with a series or various novels.) When economic times get hard, as they have the last two years, that three book trial will get cut down to one. Nonetheless, it is standard business practice for big publishers to invest in authors and let them be unprofitable for several years in the hopes of long-term gain, which is not always realized.

This is why we have the current phenomena of mid-list authors having to adopt a new pseudonym to juice up their careers. The new pseudonym fools the number crunching computers they use now, because "new" authors are expected to run at lesser sales numbers than an established mid-list author who should have built up an audience, so low numbers for a "debuting" title are okay. And this is also why bestsellers you don't like are still important because fiction is a symbiotic market. The bestsellers provide income that lets big publishers take a flyer on "smaller" books that are not expected to sell that well, and also funnel in readers, some of whom will buy some of the "smaller" books. A bestseller paid for Rowling to be acquired by her British publisher and for a bigger deal by Scholastic in the States, and in return, she has paid for countless, countless titles in YA and SFF, and brought them readers.

5) You are expressing the implication that you know what "quality" fiction is and that those who disagree with you do not. You are also implying that all the authors who are on big publishers' lists stink, so good luck promoting with them at conventions. Rather than making an actual critique of any one author's work, by slamming big publishers en masse, you are attempting to devalue the critical opinions of others about what they might find worthy and valuable in fiction. You are offering your subjective assessments as the yardstick which we should all use, because apparently, my yardstick is inadequate. (Or I'd know that big publishers only put out crap.)

And yes, I did get all that from one sentence. All publishers care about money. Some of the scummiest publishing people I've ever encountered have been from small presses who done wrong to friends of mine even though they were legitimate. Publishers frequently do bad things, or stupid things, when it comes to authors. But this supposed war between small presses and big presses that has cropped up as an idea the last two years in the wake of the Kindle and the iPad is getting really old for me.
 
(Hope you didn't think I was gonna quote all that!)

Actually... what I was saying was that big publishers are all about profit, and that they will do what makes them money before they will worry about its quality.

This is not to say that they don't produce quality; but that they will just as soon produce a celebrity tell-all or the latest book by the author of the month, because they know those bring in the big bucks faster than anything else. Of course, they also know that quality sells (when promoted properly), and makes them look better as publishers, further cementing their market share... so for PR's sake, if nothing else, yes, they will sell quality books.

Yes, it often comes down to guesses... but those are guesses as to what will be successful in the market, and therefore bring the money in. They will not produce what they believe is the best book in the world, if they do not believe it will sell. (And no, I don't know what kind of book that would be... a fiction book about a gay Hitler, maybe...)

I'm not saying anything about books of any genre that I do or do not like. I fully admit that that would be a personal preference only, and so not something to make a blanket statement about. I think you read a bit too much into my statement.
 
And yes, I did get all that from one sentence. All publishers care about money. Some of the scummiest publishing people I've ever encountered have been from small presses who done wrong to friends of mine even though they were legitimate. Publishers frequently do bad things, or stupid things, when it comes to authors. But this supposed war between small presses and big presses that has cropped up as an idea the last two years in the wake of the Kindle and the iPad is getting really old for me.


Big/Midsize publishers are guilty of following market trends and sometimes not taking risks, but the product is almost always better than the small pubs.
I read the audio versions of books, nearly 100% in fact, and the big guys have much higher production standards.

I think it's great that small presses are in the game, but they seldom get my money.
 
Somebody touched a nerve.

Remember when reading went from stone/clay tablets to papyrus? People then thought the quarries would go out of business or the clay makers would be hard pressed to feed their children or the carvers guild would lose power to the scribes. But they all survived... what with the pyramids and such, everyone found a new business to get into. Man, those were the days.

Again, I think it's inevitable that maybe 1-2 uniform formats + 1 Apple format will work themselves out and that every reader offered (but Apple) will be able to use them (but Apple). Consumers want that to happen, and reader manufacturers will have to bend, at some point, to their will in order to gain more market share.

We're already at the point that LCDs, hybrid microprocessors, SSDs, and satellite cards are small enough for e-readers and phones to remain the same size and be able to read upon and watch dowloaded movies, surf the WWW on the same unit without having capacity problems. (For those with eyes young enough to see them in those formats). So technology is not hampering the growth of the market, other than a format war. It's up to marketing the devices and Pavlovian conditioning the young techie generation which get cell phones when they turn eight. So, there's no where to go but up from here.

But all in all, isn't it better for the consumers and the authors? (and the rain forest?) I think someone pointed out that prices of some ebooks are down at many vendors as companies vie for marketshare... that's good for the consumer. Choices of a real book or ebook is good for the consumer. Self publishing is cheaper daily, and it affords an opportunity for those rejected to be able to have their stuff read by others. People say it means there's more crap available hiding the good stuff... but welcome to the world of straight to video movies and and self produced online music. And there's always been a bunch of crap intermixed with the good at any bookstore I've ever shopped. I have to sift through the urban fantasy that's mixed in with the old school SFF already.

I personally don't like ebooks. Like Elin, I hate reading on a screen, prefer the intimacy of a darkened lamp and sofa, and love shopping bricks and mortar stores. But maybe I'm just tired... I've been playing too many Ray Conniff Christmas LPs this weekend and using my rotary phone.
 
Again, I think it's inevitable that maybe 1-2 uniform formats + 1 Apple format will work themselves out and that every reader offered (but Apple) will be able to use them (but Apple).

I don't. I think writers will setting on 2 or 3 formats and there will be automatic tools to convert them into the various e-publishing formats. And, of course, there will be the Apple die-hards that insist that Apple's way is the best. The only publishers who will use the writer's formats will be startups that started after the formats have formalized.
 
LOL, well let's just put it this way. We disagree. You are postulating that it is money, then art, and I'm saying it's money and art, which also makes money. And a lot of the celebrity money doesn't make any money -- it bombs because it's expensive to license.

Not entirely relevant to the future of e-publishing, but connected:

http://www.jimchines.com/2010/12/e-book-experiment-2/
 
Yes, it's certainly true that promotion is the indie artist's biggest hurdle, especially to be noticed against the promotional efforts of publishers (though it's fair to say the same about small publishers against big publishers).

One of the reasons I spend time on this and other sites is simply to get my name out there, and hope a few people who read my comments and get used to me as a local fixture will be curious enough to check out my books. And hopefully some of them will recommend me to others on this forum and elsewhere. Unfortunately, the effort works better on some sites than others (on this site, in fact, not at all... the local attitudes toward most indie authors being crystal clear).

However, authors who take more aggressive steps towards self-promotion are usually branded spammers, shills, obnoxious and disliked. Trying to find a method that works for an indie author is very difficult.
 
Small publishers have to be even more money conscious than big publishers. Big publishers have deeper pockets and can take more risks on new authors. On authors who are experimenting with form and content. On "quality" works - which usually boils down to approval by some committee of self-promoted authorities who consider themselves elite and have convinced others that they are indeed superior in their literary judgment.

It is the small publishers who have more (what I consider) crap in their inventory than big publishers. They are also less likely to keep a mid-list author's works in inventory; they can't afford "fat" inventories. They are more likely to fail, thus tying up the rights of works they bought. It can take years and money an author can ill afford to get those rights back.

It is one of those urban myths that "indie" publishers are a beginning writer's friend. It survives because beginners want the fantasy, not because it is true.
 
Not necessarily, Laer. It isn't too far fetched to think that many independent publishing companies are capable of helping out beginning authors. Sure, they don't have as much money as larger companies, but often times they have the open mind and lack of submissions that can help an author along. Similar to independent record labels, they must take chances with lesser known artists.

Often times the artist is able to level with the managers of independent companies on a more personal level. One can't say that Soundgarden's guitarist Kim Thayil didn't have an impact on the Sub Pop label. He moved with Sub Pop co-founder Bruce Pavitt to Seattle and his band, Soundgarden, was the second band signed to the label. In cases like this, the artist has a lot of control with the company through personal bonds. Soundgarden put out a few albums with Sub Pop before being signed by a major label, just the same as Nirvana and a host of others. The reason for this was because the label was flexible enough to meet the demands of the local scene.
 
It is one of those urban myths that "indie" publishers are a beginning writer's friend. It survives because beginners want the fantasy, not because it is true.

Wow. Welcome to the new age, where myths get busted. :)

Right now is a wonderful time for new authors and indies. While small publishers are not taking junk (my publisher maintains a 92pct reject rate), they have taken up the mentoring mantel cast aside by the large (gimmie best seller or you're out) houses. The myth these days is that a large house will mentor a new author. Try and even approach them without an agent. You can still do that with small publishers.

Kerry
 
I think trashing any of the forms of publisher in a group is largely a waste of time.

Small presses can be amazing and very dedicated. But it depends on the people running them. And yes, potential bankruptcy and such do create potential problems. For instance, Night Shade grew way too fast and they didn't handle it well. Now they're having to fix up their rep a bit, make peace with angry authors, and deal with the realities of being a mid-size, not small press. Big publishers have numerous advantages -- distribution and vendor access being the biggest ones, but they have many downsides that authors have to deal with -- large pressures with the biggest vendors, lack of support in bad economic times, revolving editors, and not necessarily as much promotion as you would expect from a big house. The author is still doing most of the leg work.

Indie publishers aren't publishers, and that's part of the problem. I don't know when the word "indie" started popping up. It seems to have been this year and I guess it sounds better, borrowed from the more glamorous film world, than self-publishing. But the actual "indie" publishers are the small presses, not authors just putting out their own books.

The companies that help self-publishers are printers, electronic or print, and distributor/vendors. Essentially, it's a free-lance contractor situation where an author buys production services and storefront space. And just like any other sort of business service you can buy, there are con artists out there who will overcharge you or rip you off, but there are also perfectly decent companies that do a decent job and let authors get their books out there. And as long as authors are careful about such arrangements and go into it with realistic expectations and the understanding that it will take an awful lot of work in addition to just writing the book, it can be very workable.

The reason a lot of people are suspicious of self-published authors is the same reason that you are more likely to be suspicious of someone selling goods from a blanket than you are when the goods are in a store. If a publisher publishes you, as opposed to you doing it yourself, that means that there are other people who endorse your book, who thought it good enough to sell. You have already been vetted, to the degree a subjective, creative work for sale can be vetted. And the author is not the only person doing the selling of that work. So that's a barrier that self-published authors have to accept naturally exists and deal with, not complain that the whole world should help them out and change to suit them and lay down money for their book. If you self-publish, you have to work harder to make people aware of your product, and you have to accept that people are more reluctant to buy it.

You also have to accept that the way people buy fiction is not due to aggressive advertising, even from big publishers. Fiction readers are marketing resistant. You can let them know a book is there, but you can't make them buy. And so when an author -- even one with a publisher -- launches himself into any group, on-line or off-line with dogged demands to buy his book, it will be met with hostility by most. It is an industry where the catching flies with sugar instead of vinegar saying is true. They don't just want to be sold something. They want to be engaged.

If the self-published work is one that connects with some people, then it has a shot at accumulating sales through word of mouth by the people who took a risk on it. Those sales may be modest and comparable to a small press' take. For a few people, they may be larger and lead to reprint deals with a publisher -- self-publishing has the same sales pyramid as all other forms of book publishing.

And book vendors also will trust self-publishers less, just as they trust small presses less than big ones, because they can't get as good terms and you may not be reliable. So getting their cooperation takes trust and time and word of mouth too. (And you have to watch them so they don't screw you either.)

So yeah, it's tricky, but it's a bustling marketplace where big, mid-size, small, very small and self-publish operations all can operate and claim pieces of the pie. The smaller you are, the harder it is to make people aware of you and in a way that does not raise their hackles (which has nothing to do with the big publishers, so blaming them for it is counterproductive.) But it's doable. And you have to be careful, but that's always the way.
 

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