The Written Fiction Market, Marketing and Promotion Issues

Everyone has access to three dimensional printers when they order a print on demand CD, DVD, or book.

I want access to a 3D printer. I've yet to so much as see one in person. The one that our library supposedly offered "disappeared". The librarians aren't sure they had one, despite their advertising.

On topic...

Thanks Kat. Very insightful and makes a lot of sense. It could be that I'm lamenting a change in my local B+N, which I've seen going on for a while now, which is MY section, the SFF section, shrinking.

Do you ask your B&N to order specific authors for that section? I've watched friends do that for friends. Stores appear to make more space when potential buyers show interest. Specific requests work better.

That's how I've been expanding SFF selections in libraries, too.
 
The librarians aren't sure they had one, despite their advertising.

Ouch. Local library has two of them, librarians show you how to use them and they are located on tables in front of the book shelves (coincidentally ?) for the science fiction section.
 
But the likelihood is that a lot of readers picked the man gender for a lot of the important action roles as the default.
Do you think so? I've only read the first, but the overwhelming prevalence of the pronoun just made me take this as a "female" universe generally. I'd imagine it takes real mental gymnastics to simply *decide* not to respond to it for some particular character; regardless of the story world's set-up, ours slaps major meaning on a "he" or "she" that is tough to look past.
 
I use three hashtags on each tweet as I’m told more than that is counterproductive. I don’t know if that’s true, but it’s what I do.
This is interesting. I've used more in some promo tweets for the current sffw anthology Kickstarter, and I remember looking at the tweet and wondering if it wasn't a bit of an overkill. I'll limit in future.
 
Thanks for the info, hscope!

Robert said:
Are the payments called ordinary income that Amazon makes every time you sell a book printed by amazon. Everywhere you look it is presented as a royalty payment.

JamesM said:
My guess would be that they are calling the payments royalties, so that we'll all know what they're talking about. But by the strictest sense of the word, they're not. More like consignment-type payments?

The money that Amazon passes on to the self-pub authors is sales income. It is not royalties from a license agreement because Amazon does not license production rights from the self-pub authors. They are the vendors for the self-pub authors and the contract self-pub authors sign with them is a terms of sale arrangement, a simplified form of the agreements publishers have with booksellers. From the gross revenues of the book sales, Amazon deducts their marketing fees – essentially the formatting they require to sell e-books on their platform, accounting and processing of sales and co-op advertising fees, which they have standardized for the self-pub authors based on book price.

Amazon gives the net amount of the revenues to the author/publisher after their business expenses are deducted as a vendor. The self-pub author then deducts further business expenses the author incurred in production, publicity, etc. as the publisher of the book, not just the author, and the net is the publisher’s (author’s) profit. It’s pretty much the same as what a bookseller does with Random House and other publishers except that there is a production aspect because of Amazon insisting on everyone using its Kindle formatting to sell on their platform – and having self-pub authors pay part of their sales revenue for that formatting. And also instead of Amazon buying copies of a print book on consignment with a returns system, whereupon Amazon would set the sales price, etc., and owns that stock, with e-books Amazon does not buy the books, just processes the sales as the vendor and takes their cut, passing on the net revenue to the publishers, including the self-publishers. There is also Amazon’s subscription service, Kindle Unlimited, which operates on a different system and with exclusivity, but those sales are also not a licensing agreement and are not royalty income but instead sales revenues.

Amazon called the sales revenues to self-publishers royalties – and other e-book vendors doing self-pub offerings followed suit – because then they could essentially lie and say to self-pub authors that they pay bigger royalty rates to self-pub authors than publishers pay to licensing authors by pretending that total sales revenue to publishers, including self-publishers, was the same thing as a royalty payment to a licensing author – and that their costs as formatting vendors were the same as the costs of publishers in producing, marketing, distributing, publicizing, etc. their licensed titles, which was not at all the case but justified high marketing fees deducted from the sales revenues.

It’s essentially false advertising but none of them got pinged for it. At the time, Amazon was negotiating with publishers on the terms of e-book sales and they tried to use the self-pub authors as leverage, as well as refusing to process publishers’ sales. And some of the other e-book vendors like Smashwords were trying to bring in self-pub clients and made a lot of extravagant claims. It’s calmed down now, but we again have path dependence, so they all keep calling them royalties and most self-publishing authors are thus doing their taxes wrong, because the tax agencies treat royalties which are from a license and sales revenue from a publishing business as two different types of income. Legally, a licensing rights contract – that gives particular exclusive rights to the publisher – and a sales vendor contract for e-books that works out the terms of the sales arrangement but involves no production rights in the work itself, are two entirely different types of business contracts. (And unlike a licensing agreement, Amazon can change the terms of its sales contract whenever it wants and has done so frequently.)

Luka said:
That's why the number of books written by the authors should be added to an internet ratings system. Guy writes one book and self-publishes (without professional editing) for a lark it should be slotted into a third-rate amateur fiction section.

You don’t get points for being prolific. It doesn’t make you more of a pro than someone who puts out just one book. Readers don’t care how many books an author puts out in terms of whether they like the stories or not. In fact, a lot of readers don’t like authors who are prolific, mainly because they tend to like only some of the author’s books or series and don’t like the author spending time on other works that they aren’t as interested in. Being prolific can also, since the 1980s, cause some marketing problems for publishers working with an author, especially in hardcover, which is why publishers frequently prefer to put out only one book a year by an author they license with. On the other side, sometimes they put out several books in a series close together as another marketing strategy.

Some of the folk working through Amazon’s subscription plan, KU, have found putting out as much product as possible sometimes helps them maximize fees they get for bulk subscription downloads, almost as if they were a magazine publisher. A lot of self-pub authors have found putting out short fiction along with longer pieces helps keep them in readers’ eyes and Amazon’s algorithms. Of course, Amazon has recently been throwing some prolific authors out of KU, including fairly prominent ones, for violating their terms of KU in how they are trying to maximize their share of the one pot Amazon uses to pay everyone in that service. So that’s a trickier kettle of fish.

But, KatG, what you were saying about how reading fiction comes with no attendant status... I'd have to disagree... I feel immensely proud when I've read a great book and I brag about it's good qualities to everyone I encounter... and quite often the fact that I've read anything at all is impressive to people.

That you read books in general, yes, that will impress some people because a lot of people don’t read recreationally much and so envy people who manage it. But that you read a particular, specific book doesn’t impress them. That you own and read a Stephen King novel doesn’t get you more status than if you own and read a Margaret Atwood novel (those two are pals.) That you bought it in hardcover instead of cheaper formats doesn’t get you any real status either.

Whereas if you have a handbag from a particular designer, one usually requiring a fair amount of cash, that gives you status because the specific designer has status, is trendy and you are seen as trendy for having the handbag or the jacket or buying the Ferrari car, etc. In contrast, books don’t vary in price much and usually mainly because of length/format – not from elite status, show of wealth or wide demand. If you are the first one to get a hot new specific electronic game and get to play it early, that gives you status – and the game will have a higher price than other games. Even more so with tech like iphones.

If you own, have listened to and are a fan of a particular musical artist, that gives you identity status from who the musical artist is to others, plus you are likely to buy merchandise from that artist like t-shirts that identify you as a fan. These are all sales techniques used with various products to make them status purchases, get people to buy for the status of the product, not just the desire for the product. You can’t really do that with fiction works. Fiction readers don’t care about that aspect of the fiction products. In fact, fiction readers are on average quite miserly and most want books as cheaply as possible.

Talking positively about books you’ve read is word of mouth and is great for the author of the book. But it doesn’t get you much status in society for doing it. However, they have found it sometimes useful to attract attention to and spread name awareness of books by offering giveaways and special prizes to fans and potential readers, which could encourage people to buy and read the books and then talk about them. This is something that authors and self-pub authors have often done in a variety of ways. (And crowdfunding campaign goals with rewards is a version of this.)

How do you explain the biggest selling genre of fiction. "romance," or Chick lit?

Well first off, romance isn’t the biggest selling genre of fiction. Suspense is and has been for pretty much forever, the big dog of fiction. Romance is the biggest selling category in mass market paperback, though not as much as it used to be. Before the big wholesale market shrinkage, which hit category romance quite hard even though they prepped for it, romance made up about half of the mmpb fiction market. Now it makes up about a third of it, and suspense is the second most popular category in mmpb. (Suspense is basically in nearly everything – romance category, nearly all SFF, all horror, westerns and historicals, etc.)

Chick lit is the derogatory name that unfortunately stuck (partly because the media loved it,) for a loose, non-deliberately created lit movement that developed in general fiction off of several successful titles, (just like grimdark did in fantasy,) with authors doing similar stories with similar styles and themes in the late 1990’s-early oughts. Specifically, Bridget Jones’ Diary, which was the big one, A Girl’s Guide to Hunting and Fishing, Confessions of a Shopaholic and Good in Bed, plus some others. “Chick lit” stories are comedic stories about women juggling issues with careers, relatives, friends and relationships. Like grimdark, chick lit stories weren’t new; there was simply a cluster of authors working in similar territory who were then grouped as a movement/trend in people’s views and given a name. The name then transitioned from lit movement into bookselling sub-category, though the term is used less and less now and nobody likes it. :)

Chick lit is sort of a sub-category of the bigger field of what was loosely called, again usually derogatorily, as women’s fiction, which was everything sold in general fiction by a woman author with a woman protagonist. The assumption, as it was also with category romance, was that these books were of only interest to women readers, because the authors and protagonists were women, which meant the books had girl cooties and men would avoid them like the plague.

But what we actually know is that “women’s fiction,” including “chick lit,” and romance all have men reading audiences, and not just the mm gay romances. Romance also has a percentage of men authors, working both in general fiction and the category market, though sometimes under a woman-sounding pseudonym. It did drop to a smaller amount in category romance, due to again the big hit from the wholesale collapse, which meant a lot of men authors decamped for what they thought would be more profitable pastures. And the need for romance authors to more directly promote on the Net and out in the field after the wholesale market shrinkage made it harder for men authors because it’s low status for men (being seen as “women’s” books,) and because some romance publishers only want men writing under a pseudonym because of erroneous beliefs.

But the number of men romance authors is now increasing over the last years, as the field broadens out. Men can have better odds with romance in general fiction and the biggest man writing romance is bestseller Nicholas Sparks. Sparks doesn’t always do romances and he doesn’t like any of his novels called romances (because girl cooties,) but nonetheless he is part of the field. Eric Jerome Dickey also has been a bestseller in romantic general fiction, and so forth.

Women make up over seventy percent of the fiction reading audience because they are encouraged to read, and they’ll read anything, from erotica to commando novels. Teenage girls turned manga into a successful import, for instance. But consequently, men readers are more sought after, first because they have a higher status in our unequal society so their interest in something makes it more serious and important. And second, since they don’t read as much fiction and because they are viewed, erroneously, as pickier – specifically that they don’t want much to do with women. (And also sadly perceived erroneously as white men who don’t want much to do with POC.) This is why the British publisher who put out Harry Potter made J.K. Rowling go by her initials, even though it was the 1990s – they assumed that boys and their parents would avoid the book about a boy if they knew the author was a woman, because again girl cooties. So if you want to be trendy, you’d still try to write “for men” and avoid girl cooties.

But we do know those views are limiting, frequently ridiculous (see J.K. Rowling,) and not fair to the readers, and things are slowly changing towards not trying to divide books into “girl” books and “boy” books. Which is good, because the girl cooties concept creates a lot of discrimination for women authors. They don’t get reviewed as often as the men and their books are less likely to get respected and more likely to be dismissed as “commercial” drivel. Women get considered to be writing romance even when they are not, on the grounds that any romantic sub-plot by a woman author is supposedly all important to her, and this is then seen as inferior. Women sometimes get marketed by their publisher as romance when they are not and in SFF they tend to get book covers that are either lacy and fluffy or hyper-sexualized with women in tortuous, anatomically impossible positions – which can drive readers, particularly men readers, away and not particularly fit their stories. Women don’t get on average as much promotion from their publishers as the men authors do, even though many women authors are the big sellers.

And most importantly, women authors are often still directly discouraged from trying to work in various sub-categories on the erroneous grounds that they don’t sell well in it. It used to be expressed that women couldn’t write fantasy because they must be bad at it and also only men read fantasy and wouldn’t read the women authors, etc. That one has been mostly conquered over the years but women are still being discriminated against in science fiction sub-categories such as military SF and hard SF. And women run into a lot of problems trying to do horror fiction. So those issues can affect women authors trying to do publicity for their works because too many people, including booksellers, still erroneously believe women authors are not as widely appealing as men authors. So it’s not a great thing in either direction, though it’s getting better.

I'd guess that most semi-intelligent male writers give a large degree of attention to how the female characters in their stories are representing their gender... so they (the writers) don't come across as boorish or sexist.

Not really. Again, men are more prized as readers and are viewed as not caring about female characters, and women readers are viewed as willing to read widely. Also women readers – and the women who work in fiction publishing -- have been long used to dealing with men writers writing very sexualized portraits of female characters, portraying them as harridans, femme fatales, virginal innocents and all the rest. That doesn’t mean that novels by men don’t get criticized for those issues by some people or that they aren’t discussed in general, (see the Twitter hashtags below,) but overall it’s not something that men authors are particularly sweating.

https://twitter.com/hashtag/menwrit...^tweetembed|twterm^980384044406988800&ref_url

https://twitter.com/hashtag/IfWomen...^tweetembed|twterm^980384044406988800&ref_url

We might want to have another thread on book-selling sub-categories, since people often seem really confused about that, and one on contract terms and financial stuff like royalty rates and returns. I didn’t really think this through. :) But put down what things you want and we can do different topics. I am almost caught up on this one and then we can also get into some more examples of what various authors have done publicity wise. If you did something like hscope's tweets, you can also put those up, as you have been doing.
 
Amazon can change the terms of its sales contract whenever it wants and has done so frequently.

That's a contract that isn't a contract, that's straight out of the spirit of Catch 22.

Indie authors are booksellers. I realized indie authors are doing everything but I didn't put it together. Booksellers with in house authors.

At the moment I am using free downloads through smashwords to get my product out as a means of advertising. The numbers on amazon are around 1 percent of the activity I get on smashwords. The thing about free downloads is you got the book onto the playing field but people are very slow to bring it home and actually read it. I use instagram but that is built on a one one interaction until you reach a critical number which is in the stratosphere so far as I am concerned. Probably 1 percent of my contacts turn into repeat readers.
 
I'm not a huge fan of the free downloads. From what I've read, when you do a free, or even 99 cent, promotion, people use it to load up their kindle. They snag the book but most don't read it, thus no word of mouth for it. I don't know, are the few who actually read it worth giving away a bunch? Maybe. And I have done 99 cent promotions with varying degrees of success, just breaking even on my best one. Do other people have different thoughts on this?
 
My only real issue with the male-female dichotomy... is that men know what is emasculating for men and women often don't seem to.

The reverse is also true that most male authors would have a terrible time trying to get under the skin of female leading characters, figuratively speaking... seems to me that women know men as fathers, husbands, and children but this is a knowledge once removed. These degrees of separation not only affect authentic male by female/ female by male portrayals but also cross-cultural or cross-racial ones.
I think there are occasions when women get the short end of the stick but realistically, if word of mouth is the biggest seller of fiction and women are the most inclined to join book clubs due to their reading more than men, maybe the short end of the stick in this case is one they're beating themselves with... maybe they get woman burnout and they may get a bit over excited when they see a different perspective.

I don't mean to be beating a dead horse here.

Maybe getting it wrong is the whole point of fiction.

But my next question is; Do you think there is a market for conservative authors?
 
But my next question is; Do you think there is a market for conservative authors?
The market is huge, plenty of styles, plenty of readers, if you can reach them. It covers all age ranges, either by paper or ebooks. The less "mainstream" you are the less support you have from all the general purpose hoopla and the more it costs the author to individually reach their audience. You can look at it this way, the parade is the mainstream advertising, like thrones. The mainstream audience is in the front rows, as you get farther away from the parade you will find non mainstream readers but they will be separated from each other, unlike the front rows, and will need tailored advertising to reach each one of them.

I would like to see people write about interactions that show characters communicating better so that their efforts provide a better idea of how people operate. People tend to tell others what the people they are talking to should want or do, instead of sharing or being honest about their own wants or experiences. By mimicking real life the failures of real life continue to perpetuate. It might be too easy to use communication breakdowns to move plots forward. I have a lot of trouble visualizing anything I read or think about, it's a complete failure on one hand, on the other hand I don't think about what characters look like, so I don't assign any particular characteristics. The character is the name and that's it. By having character types represented in unequal proportions, if one were to identify with characters who are sparsely represented wouldn't they will find themselves sparsely represented in the story. Maybe my lack of visualizing causes me to look at other aspects a story has to offer, such as what can I get out of it.
 
I'm not a huge fan of the free downloads. From what I've read, when you do a free, or even 99 cent, promotion, people use it to load up their kindle. They snag the book but most don't read it, thus no word of mouth for it. I don't know, are the few who actually read it worth giving away a bunch? Maybe. And I have done 99 cent promotions with varying degrees of success, just breaking even on my best one. Do other people have different thoughts on this?
I've tried it a few times as well, with no success. Even the readers on my newsletter mostly avoided my last free giveaway, and the few that did check it out left no reviews behind, good or bad. I chalk this up as another strategy that worked at first, but lost traction quickly as the other billion authors tried it out.
 
I'm not a huge fan of the free downloads.
Wholly agree. You tend to get what you pay for, and expectations are set likewise. The crowd buying this stuff tend to be one step above pirating it anyway, and they damn sure won't be leaving you a review. Set the price of your writing to what it's truly worth. All my opinion, of course.
 
free downloads. From what I've read, when you do a free, or even 99 cent, promotion, people use it to load up their kindle.

I am absolutely guilty of this. Load up the kindle then sort it out usually a long time later. When something good comes along it is always book 1 of a 3 part series, the rest of which are not free.

Free books are a long term proposition, people find them when they find them. They seem to work best when they are used to advertise another book that isn't free.
 
Robert said:
Are the advertising observations mainly about the physical book and not so much eBooks?

Depends on which advertising observations you’re talking about. There are a lot of publicity things that involve physical print books. You can’t do signings/readings/sales with e-books. You can’t do library talks/readings with e-books, etc. But there are things you can do to publicize both print and e-book editions of your book, and audio too. You can do ads for e-books and you can do various online things.

Is it practical to use fund raising web sites to advertise a book after it is published? Is there a standard procedure for selling a book and including a T shirt that features something about the book?

Well they don’t necessarily do crowdfunding for a published book, but you can do one to help you with publicity costs for a published book. Or, if you are writing a series, to help you fund writing the next book in the series or putting a published book into another format, such as POD, audio, comicbook version. A lot of authors do kickstarter and patreon accounts to fund their writing overall, including short fiction which may or may not tie into their novels and which they will give as prizes for donations of various sizes or reaching crowdfunding goals. Sometimes they’ve got art that they’ve done or other people have done and donated to them. It’s not necessarily something that every author is going to bother with, but many authors do it both for funding and for publicity.

JamesM said:
Thanks Kat. Very insightful and makes a lot of sense. It could be that I'm lamenting a change in my local B+N, which I've seen going on for a while now, which is MY section, the SFF section, shrinking. It's lost shelf space overall, so when I see that, AND Martin still has a whole section, which I've already read...you get my point. But it makes total sense with what you're saying, whether I wish it was otherwise or not. And please don't think I'm knocking Martin. The guy is awesome and I love his books.

Don’t get me wrong, Bantam Books isn’t running a charity by buying the Martin shelf display in the category section. They want regular SFF readers who are in that section to buy Martin. The whole point of the category market shelves existing in the stores at all is to provide an additional, easy access section of SFF for regular SFF readers who are numerous enough to justify having a SFF section.

But different stores have different local customer make-ups and different business factors. If the SFF shelves in your local B&N are smaller, then it’s due to first off many SFF titles probably being moved into general fiction and a few other spots and number two, sales of SFF titles aren’t necessarily strong in your location, at least not in the adult market. So the regular SFF readers can come in and order specific books or order them online from B&N but they won’t stock as much hanging in store inventory. If a fair number of fans are coming in to the store and ordering SFF titles, they’ll expand those sections.

Pre-orders – orders for books before their release date – have become more important than they ought to be in recent years because everybody is trying to codify tracking sales with algorithms, even though they know that doesn’t really work with fiction since one title is not necessarily going to sell the same as a past title by an author. Pre-orders mean that buzz is already going on for the book, that word of mouth is already going on. It means bookstores will order more copies of the book and be willing to hand-sell it more and that publishers can put more money into publicity and promotion for a title. It’s hard to get pre-orders for a debut title because people don’t know the author necessarily, but debut titles are given a special status by the bookstores – they budget for debuts with no track records. They need new authors and titles to keep regular readers interested, especially in the category markets.

On another note, I've had some success with AMS, Amazon ads. I started out with a couple and saw almost nothing, but then did a little research, educated myself a bit, shelled out for a certain product, (which I'm happy to share about if allowed here), and I've done better. Usually either have at least one sale, or someone reading one of my books on KU, every day. I also use instagram sparingly, have done a couple of paid promotions with mixed success and dabbled, very slightly, with FB ads and comicons.

This is good info for others to consider. Ads have to be very targeted for fiction to have maximum effectiveness. And they mainly do best with regular readers who are willing to take a chance on a writer new to them when an ad attracts their attention. Of course, the question is whether they’ll actually see the ad, which is where the targeting part comes in.

Robert said:
I'm just amplifying the word printed, to mean stamped, pressed, injected, cast, anything that makes a copy of the original.

Yeah, okay, but you are going to confuse people because a 3D printer is a specific type of machine and a digital printer is a different type of machine. A digital printer is basically three steps up from downloading an e-book file and printing it out from a printer. Whereas a 3D printer uses molds to make objects, everything from concrete building blocks to prosthetic limbs to micro tools. There’s obviously connections and similarities, but we don’t really need 3D printers to have POD books. That would be using a way more expensive tool that isn’t necessarily great with paper and print to do a job that can be done by a less expensive tool.

For me the thrones displays look more like part of the trickle down philosophy, which usually doesn't work for the people looking up. Loss leaders have been around for a long time to get people into stores. You learn where they are and that's where you buy it. I don't believe I'm the only one who goes to multiple stores to pick up a list of things I need that can all be bought in one store. By price cutting the whole internet is broadcasting loss leaders for any product to get people to buy online which destroys a lot of businesses who can't compete when the distance traveled by the customer becomes zero.

There is a bit of a loss leader aspect because bestsellers are heavily discounted. The goal is to make enough in bulk of the new bestselling author’s frontlist title to offset the discounts but also to sell the author’s best-selling backlist using the frontlist new title as the lure, where there’s not the discounts and the backlist actually becomes the bigger income over time.

But the bookstores wiped out by both department stores and then online multi-product stores theory has never really been the case. When the wholesale market was 10 times its current size for books, bookstores existed happily next to department stores, groceries, drugstores, newsstands, etc. that sold books, lots of books, along with lots of of other products that customers could buy all at one time. Having lots and lots of vendors selling books rather than a more limited, narrow and specialized group of bookstore vendors made books more visible, which increased sales and growth for the market overall and reinforced bookstore traffic.

People like bookstores. They like going into them, hanging out there, and a lot of them like touching physical books. Bookstores are regularly community and arts centers, if they are smart about it, especially when you have event space and a café in them, and bookstores have also expanded into selling other products along with books. That’s why Amazon has been opening some physical bookstores.

But the big problem for bookstores is the same as for a lot of retail outlets – store rents or if they own the property, maintenance and the costs of expansion. Rents and store costs went up radically starting in the 1980s and that has consistently been a problem. In the early 1990s there was a big recession that greatly affected retail in several countries. Large stores went out of business due to too much expansion too fast, often because they were owned by corporations that did not accept the small growth, slim margins reality of the book business and used bad policies that didn’t work for book products, while loading the chains up with corporate debt they couldn’t handle. (This is what took out Borders.)

Smaller indies went out of business because of the big chain superstores in part but also because of store rents, changes in the university town economies and because a lot of them were very poorly managed. Crown Books, a major budget bookselling chain, was wiped out in part because of squabbling family heirs. The move away by the big chains from bookstores in malls, where rents had become expensive and space was tight, to superstores in shopping centers cut down on foot traffic from wandering casual shoppers, instead of those specifically going to a bookstore, usually by car, which meant the market was reliant on fewer vendors and regular readers.

The wholesale market collapsed inward in the 1990s, as we’ve said, with a lot of wholesale clients no longer stocking books and magazines or not as many. And that moved a lot of the books and sale dependencies into the bookstores, such as the mass market paperbacks. Far from this being a windfall for bookstores, it was a big problem for the whole industry. Bulk ordering and sales wasn’t very workable for a lot of bookstores. Publishers had less co-op money. They also dumped a lot of their mid-list authors, which hurt specialty genre bookstores, many of which closed.

The bookstores weren’t very well set up to do online ordering, which left a lot of it to Amazon initially as a wholesaler with deep discounts. That is in a process of change and Amazon also does have some on-line wholesale rivals in the physical books area from companies like WalMart and Target. But indie bookstores and small chains have actually done well since the oughts through a combination of factors, including online orders and being community hubs.

And bookstores overall, because they are gathering places with large physical displays of books, have thus been very effective for publicity efforts over online displays. So there’s a lot of evolutionary things going on in how books are being sold, but it’s still a multi-prong approach, the more prongs the better. And symbiosis goes on whether the shopping is online or in physical stores.

Steve said:
I suppose that's true. A quote I've been seeing around lately is the one about the best thing about digital publishing being that it's given voice to those previously without a voice.

That’s more of a marketing pitch for come do your online book with us than the reality of fiction publishing and self-publishing. It is true that electronic self-publishing expanding its market (because again the market started in the early 1990s,) made self-publishing much cheaper with much wider potential distribution. But a lot of authors didn’t necessarily need that wide distribution to make some decent sales. Regional selling can work just as well as global selling.

On the other hand, it turns the publishing arena into a lottery, with more ticket-buyers than ever before, and (as we Americans just witnessed) the benefits of winning can be great, but the likelihood of winning is slim as the chances of getting hit by lightning while a shark is knawing on your leg at noon in the Gobi desert...

But again, it’s always been that way. Fiction sells in a pyramid shape – small group at the top that sells really well, larger group in the middle that sells moderate amounts, really large group at the bottom that don’t sell very much stuff. It’s just that the e-book self-pub authors came in not knowing anything about the business, assumed it was going to be a gold rush feast for all and got very disappointed when e-books sold just like print books – because that’s the way readers buy fiction. They look for things that entertain and engage them in stories. Sometimes they look very deeply and extensively (regular readers,) and sometimes they look once in awhile for a bit of things that catch their eye or everyone seems to be talking about (casual readers.) It’s not a lottery; it’s a truffle hunt. Only nobody agrees as to what constitutes a truffle and nobody is impressed like they are that you could afford and eat truffles as a gourmet, and books aren’t that expensive anyway.

The democracy part is that you do not have to be rich, famous, educated, connected, etc. to end up on the top selling part of the pyramid or to get into the pyramid at all. But there is then no guaranteed channel you have for getting to the top of the pyramid either, or even the middle. And it is a very big bunch of books, but there is also, with the Internet, more publicizing of books than ever before, more print reading than ever before, wider distribution of forms of word of mouth, etc.

I thought I was going to be caught up on this thread, but I will have to try again tomorrow. :)
 
I thought I was going to be caught up on this thread, but I will have to try again tomorrow. :)
You're doing fine. I just wish I could find something encouraging in all this; but the more I read, the more I'm convinced that I was a Type-1 Grade-A MORON to ever think I could make this fiction writing thing work out for me. But hey, it's my own fault ultimately, the writing was always on the wall in 20 foot neon letters, wasn't it?
 
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You're doing fine. I just wish I could find something encouraging in all this; but the more I read, the more I'm convinced that I was a Type-1 Grade-A MORON to ever think I could make this fiction writing thing work out for me. But hey, it's my own fault ultimately, the writing was always on the wall in 20 foot neon letters, wasn't it?
Have you written the best books you're capable of yet? If you've been holding back cause you think that success should precede a real commitment... you may have your priorities backward... I've seen you repeatedly saying that the effort that you've made so far has been a mistake. It's like a song chorus you return to over and over again. Like, "Love's been a little bit hard on me," by juice newton." I don't know if you're thinking, "misery loves company," but in my experience, "company isn't a huge fan of misery."
Cheer up and try to be more positive... the luckiest people are the ones who think they are the luckiest people.
 

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