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- Mar 22, 2003
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KatG, I must say, this is some of my favorite stuff I've read of yours on this website - and it was really what I needed to hear. Thank you. I honestly think you should consider writing a book of advice for young/new writers on learning to trust themselves, and clearing out all the misconceptions on the industry. Sort of a killing of the sacred cows of fantasy literature - both from the perspective of readers and writers. I think you have something very important to say about SFF writing that isn't being said, and is being obfuscated by a lot of rather narrow writerly advice and views on what is and isn't proper fantasy (or SF).
There is a difference between books on publishing and books on fiction writing. I've taught writing courses, there's plenty of material to use on writing. But fiction publishing in its reality tends to puncture people's romantic bubbles about it. They want to view it either as a ruthless commercial copy of Hollywood formula in which only trendy hooks sell or an out of touch artsy fartsy sort of school where supposed writing genius is the main component to success. The self-published field in particular has been enjoying its rendition of being the scrappy new rebel alliance against the evil empire of large publishers and you cannot talk them out of it by pointing out basic business details, like that self-pub has always existed and always been the farm team for publishers rather than something they want to destroy. In non-fiction, the author is all important as an expert provider of information, that's how you sell non-fiction, and I'd have to be a fairly high powered person to get readers to believe me and buy the book that is telling them that the industry is entirely subjective, no guarantees, widely variable, etc., instead of here is exactly how you get published and it works every time, order now and you get a free egg timer gift.
And even then, it probably would not go over well. Because I'm not the only one saying these things at all -- others in publishing, authors, etc. say them all the time. They just aren't believed. The tools, not rules contingent is quite large. But rules make people more comfortable; they provide certainty.
So most of what I say thus ends up sounding artsy hippie but it's basically very business pragmatic. There are realities in fiction publishing that have to be dealt with by those in it. Fiction readers are marketing resistant -- they don't like or respond much to ads and the ways that other arts products are often sold. They don't care about fashionableness in fiction -- they really don't care about what's trendy or celebrities are reading, even the casual readers, outside a book actually written by a celebrity. They rely on word of mouth. So that means PR has to be targeted and done carefully for different books at different sales levels, all of it mainly to just get awareness of books' existence and mostly aimed at bestsellers already because that's where it's most effective. Fiction readers don't care much about the authors, who they are and what their social status is. They care about stories and characters and see the authors as conduits for those things, so again, marketing has to be in that direction, rather than the author-centered PR of non-fiction. It affects how and when authors and publishers can promote.
Book publishing is a slow growth, narrow profit margin business. Fiction publishing is the small, snazzy part of the industry that doesn't make as much money as non-fiction and is, see above, harder to market. Fiction therefore has to maximize variety to bring in as many readers as possible. A small press can concentrate on one type and style of work as an identity with booksellers, but if it succeeds and grows, it has to expand the variety of its list to continue. Larger publishers publish as many different kinds as they can manage. That variety has sadly been limited in its growth by a largely white industry that wrongly sometimes thinks its main audience is white and very bigoted, and so we have 80% of white authors, which is a ridiculous number and used to be worse. And male readers are seen as higher status and more flighty and thus prioritized as are male authors, even though women make up 70% of the general readership and women written books have plenty of male readers. But they're working on that, with more variety, which then leads to more readers coming in and more of the dated, erroneous and anecdotal myths that limit growth being scrapped, and a more global market.
Fiction authors, unlike non-fiction, don't directly compete, they are symbiotic and help each other sell and fund each other, even when writing different kinds of books. The more bestsellers, the more new books and small presses can be floated, and the better shot for self-pubs as well. Fiction authors can promote together more successfully and with more interest from readers and that can work extremely well, (see conventions,) bringing more readers into the pool who browse outward. Changes in distribution and business factors have affected author sale patterns far more than people like to deal with, most importantly the collapse of the wholesale media market in the 1990's that started in the 1980's. All of this has been written about; it's just a matter of whether people are willing to accept it.
One of the ways that people don't accept it is to pretend that books that don't meet their expectations and estimations of the market don't count. For all that a lot of people try to read the market and trends, they usually take a very limited view of that market, which is how we get the everything is this way now theories. If you bring up variety to show that's not the case, it is dismissed, sometimes with deeply pretzel logic. Following what authors themselves are browsing into and thus publishers publishing is very easy -- you can see the ripples if you look at the titles. It was clear that contemporary fantasy was going to have an expansion in the mid-1990's, which was only a few years after it had an expansion in the 1980's. But in 2004, the articles were everything is contemporary fantasy now, where did all this come from, it's a total surprise, it must be sex crazed women because look at the covers and there are four, count them four, women bestsellers doing these books and women only write about sex and romance, Jim Butcher doesn't count and is totally not romantic, what do you mean that there were tons of contemporary fantasy titles in 1998, and oh now science fiction is dying, killed by fantasy, etc. It's rather hard to puncture sacred cows when they just make new sacred cows.
SFF isn't influenced by suspense -- most of it is suspense. It doesn't absolutely have to be, and some works are not, especially shorter ones, but the majority of it is one form of suspense or another. Suspense is widely variable. It's going to have some violent action/threat, but tone, style and extent will be widely dispersed. Suspense does not mean a lack of exposition. The minimalist style was touted as very popular in the 1980's in realistic suspense but it wasn't the only thing going in suspense. You had giant fat thrillers in the 1980's and 1990's. For instance, The Alienist, which is now coming to t.v. as a cable series adaptation, was published in 1994. It's a historical thriller, it's long, it's filled with exposition and description of the time period, it uses a slightly Victorian-leaning style to go with the subject matter of turn of the 20th century New York, and it was a massive bestseller. You could pretty much put The Alienist on one end of the stylistic scale and any Elmore Leonard title on the other end. Both books and everything in between exist. If you deny their existence, you aren't looking at the actual market. You're building your own imaginary fantasy of the market.
So types of stories, types of styles -- these are not impediments. Nor are they guarantees. You can't be a rebel against a style or a rebel because you use a style because it's not the only or main style, ever, and it isn't a rare style either, none of them are. Saying "well this one title with this one style was very successful" means absolutely nothing. That title is not going to help you or hurt you. The market is not centered around that one title, even if it's a phenom. The publishers will use the big title to help get awareness for other titles -- symbiosis to lead to browsing -- but they are also doing that with the other big titles that are very different from the one big title you're focusing on. And there are tons of other titles that may or may not have styles in the neighborhood of the big books but are doing fine, got published, etc., that people don't pay attention to at all, even though they give you a very clear picture of what's going on in the market.
Publishers don't have to go looking for the next Song, because A) books like Song have been around in fantasy for decades; B) Song has been a big success and so lots of authors try out writing in the same neighborhood and pepper them with those subs; and C) when Game of Thrones came out, that large stream of political war sec world fantasy novels became a flood. They're going to reject most of them, they may find some they like or they may go buy a contemporary fantasy novel they like. Historical fantasy is doing gangbusters right now. I love comic/satiric fantasy but there are too many titles to keep up. There are tons and tons of comic fantasy novels out there, many of them doing quite well and bestselling. And yet so many pretend that those parts of the fantasy field aren't there, that you can't get published in them, because they are desperate to find the thing that will be the guarantee somehow or just because those areas of the field don't interest them so they just cut them out.
Fish Owl said:Maybe because back in those days editors were not lazy and put some effort into their job instead of hunting for new “Twilight” or “Hunger games” franchise?
Case in point of a limited, out of date market view, and not really knowing what book editors do. I have not been good on time these days, but I'll tell you what, Fish Owl, I'll see about reviving one of the Stickies so we can do publishing industry questions and we can discuss some of your sacred cows.
Matthew Hughes said:But I think the truth is closer to what William Goldman said about making movies: "Nobody knows anything."
True. But I think a lot of people find it very helpful when you talk about how you write your books, Matt. And Mike, Jo, Sue, etc. Even if their situations are not the same, it gives them an idea of things.


