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KatG

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In my continuing Don Quixote quest to explain why the distinction of commercial and literary is bonkers comes academic support from the literary journal Hayden's Ferry Review, out of Arizona State University. Could have added a little bit about non-spaceship plots in SF to the article, but otherwise, part of the continuing movement to dissolve the notion of ghetto. Now if only SFF fans would cooperate too.


http://haydensferryreview.blogspot.com/2008/09/science-fiction-defense-of-genre.html
 
Either you’re of the camp that relegates science fiction to commercial, or “airport,” fiction—or, you’re a Valkyrie in the effort to have it recognized as legitimate, “literary” fiction.

And there goes the article. All quiet on the science fiction front.

It's nice to see that sort of thing in an art journal, but it's really just reiterating an old argument and taking up a position, while in academia there is also a movement (at least since the late sixties) to abandon the distinction between "commercial" and "literary" (as seen in the discussions about whether there should be a literary canon).

The only alternative Dani (author of the article) sees?

(There’s always the third option of indifference by way of ignorance, but that position is so ubiquitous, whether you’re talking about soccer or heavy metal music, that it really serves no purpose to include it).

But, you know, there are at lest two other alternatives:

1. To turn the game around, call "commercial" a derogatory term from academia and talk about "genre" as "where it's at". (Scott Bakker's view)

or

2. To profess indifference, not towards SF, but towards the distinction com/lit; simply sniffing it out and reading it for what's there on the page (the trend I'm pointing out above).

The reading list is interesting, though, giving a good mix. (However, I'd argue that LeGuin, in Academia, is already "up there" with Orwell & co. Which is perhaps why she's heading the list. Forced to march in the demo, so to speak. Heh.)

I wonder who this article is directed at?
 
Found something missing, something unethusiastic, something downright dull about this defense. But, then, in the 55 years I've lived in the state, ASU has never been a hotbed of literary brilliance and/or excellence.:p
A perfect metaphor: Hayden's ferry crosses the Salt River which, for most of its existence, has been dry, running only in the rainy season and during the spring melt in the mountains. After the dams were built and the Salt River became a primary water source for Phoenix and its valley, then the Salt River only ran during the 100 and 500 year floods, which all happened within three years of each other in the 1980s. Now, there is water at Hayden's Ferry, a commercial idea spawned a few years back to have a man-made lake in Phoenix. In a desert, with 3.5 million people needing drinking water: a pleasure lake!
ASU naming its magazine after Hayden's ferry is therefore unremarkable yet apt.

Maybe it's time we stop worrying about defending sff and just ply our wares as best we can. Those who are convince-able will be convinced. Those who aren't won't. And so the world turns.
 
The article isn't talking about defending SF and it's directed at academia and also at the artistic crowd. We have tons of folks who believe that all of academia is against SFF, and this is yet another example of that not being the case. (Nor has been the case for decades.) The article is saying that the distinction of commercial and literary is unnecessary, so why do we still have it. It's pointing out that the distinction really shouldn't be made and that the arguments for making it are spurious. It is the second approach, you're presenting, Eddie, which combined with Bakker's approach, can be quite effective, as long as we do it over and over, until there are enough of us doing that it has an effect -- which it's been having.

Academia really isn't the problem. The term "commercial" for fiction didn't come from them. It comes from the media and from the industry. It's a term used by SFF fans. And there's tremendous resistance to getting rid of it, despite its total uselessness, because it's used as a selling tool, both for "commercial" fiction and for "literary" fiction.

But the impression that academia is the problem is rampant among SFF fans who both then disdain academia instead of courting them as an ally, and seek to define SFF along commercial and literary lines like they think academia wants. You tell them Ursula LeGuin is greatly respected in academic circles and they don't believe you. So any article from an academic source that says there is no difference, whether it's utterly brilliant in its argument or not, I'll wave like a flag. :)
 
The article is saying that the distinction of commercial and literary is unnecessary, so why do we still have it.

I'm slowly getting to that reading, but it's not easy. She does say that SF isn't what you think, and neither is literary fiction. But she's using a strange method to get at that - she seems to argue SF is literary, too, but if the target audience is the artistic crowd (rather than acedemia) this could very well be a rhetorical strategy.

I only now read the comments, and there are things in it that support this approach to the article:

As for the Foundation Trilogy, I realized that I didn't have anything Asimov on there because (shamefully) I've only read some of his short stories but thought he had to be on there and virtually every SF must-read list includes him, so that was my cow-towing to the unofficial canon.

But I must defend my choice of Ayn Rand for two reasons. (I'd have three reasons, but Nikki aleady gave it for me!) She's one of the few writers in the genre who is also accepted as a literary giant; and she's a woman.

And about Atwood:

Besides which, if you look at most SF must-read lists, they go on for hundreds and hundreds of novels and short story collections and I'm just not that committed, nor am I THAT well-read (which would be why Atwood's novel isn't included, because I haven't read it). I've been avidly reading SF since before I had double digits to my age, but mostly undirected so I have a lot more exposure to today's "pulp." But I've been rectifying that.

See? She has lots more exposure to today's "pulp", but she's been rectifying that. And what does she talk about? Today's "pulp", or the rectifying-reading stuff?

It shows in the style of the article, and the rhetoric strategy. It reads less like "Read this, I loved it," and more like, "See? Popeye gets strong after eating spinache."

There's nothing wrong with reading up on the classics, but bringing up today's "pulps" would be more interesting to anyone involved. She wants to talk about female writers? When I was still reading the mags (when they widely available in Austria) I could have talked about: L. Timmel DuChamp, Eleanor Aarnason, Kathe Koja, Nancy Kress, Pat Cadigan, Kandis Elliot, Lisa Tuttle... (And that's biased towards my own taste.)

Oh well, I shouldn't be a grouch, now should I? :rolleyes: :o :D
 
You can be critical, but we are on the same side. She's not claiming to know more than she knows, and she has the interest in learning more and encouraging others to try, which is what this journal is attempting to do for many different kinds of art.

If I run into any other things, I'll post up links. This one came the easy way, from SF Signal. I just thought this might be of interest to writers here.
 
You can be critical, but we are on the same side. She's not claiming to know more than she knows, and she has the interest in learning more and encouraging others to try, which is what this journal is attempting to do for many different kinds of art.

If I run into any other things, I'll post up links. This one came the easy way, from SF Signal. I just thought this might be of interest to writers here.

It was interesting. :) I wish there were more comments; and from the looks of it so does she, hehe.

Also, apart from the article, the journal is interesting as well. Added bonus.
 
I may be the lone voice here, but I think the literary/commercial division is actually quite important.

I don't know who wrote that piece, but it makes a couple significant errors. Most importantly, the listed "highbrow friendly" SF is all dystopian fiction first, SF second. This may seem like a hairsplit, but in the light of this kind of argument it's actually really important. We're talking about the marginalized geeks of academia lording their opinions of greatness over a perceptually marginalized body of literature. The accusation of populism=low-brow is endemic to the academic set because we're mostly talking about unpopular people here. And they identify with dystopia because the academic fundamentally believes that right-now is the endtimes, and back-then was the golden age.

The psychology of criticism is rooted in the establishment of good vs. bad, and more often that not populist literature simply reproduces itself -- that is, it's effectively neutral. Labeling some things as "literary" and others as "commercial" establishes a pyramidathat relates directly to the entire concept of "contemporary." Contemporary includes the recent past, the hangovers of the distant past, and the inclusions of the odd-ball productions of that history. "Literature" is the evaluation of these elements of a period contemporaneity into Pinnacle, Average, and Crap.

Without the contemporary, there is neither populist commercial lit, nor the undercurrent of anti-popular "art" lit. In terms of the influence of styles and genre types, the usual course is that the undercurrent emerges into the populist landscape, giving rise to new forms of populist/commercial lit.

Without the division of "commercial" and "literary," there is no platform for creativity, uniqueness, genre-bending, etc. And as a consideration in economics, the high-brow "critics choice" arty-farty stuff is the place to look for what will eventually become popular, blended in with the neutral stuff that carries over from the past incarnation of "contemporary."

"Commercial" is not a term that necessarily connotes "bad" -- though more often than not it connotes "unoriginal." "Literature" is primarily concerned with the original (measured against the contemporary landscape), and trying to understand where it comes from. Originality is important to the commercial because it establishes fads and trends, giving life to the entire enterprise that we call "art."

To break down the division is to break the cycle and make it all same-same, when it simply is not. Without "literature," there is no change within the commercial, and thus no contemporaneity.

The entire thing is a process, and to suggest that the commercial/literary divide is pointless or unnecessary is simply short sighted.
 
Fung Koo:

Intriguing, intelligent, and accurate analysis of the psychology behind the implications of each label (literary/commercial). Well thought! Still, I feel we end up at the same place because, while generalities often contain truths, they are general by nature and not applicable to everything stuffed away in its related box. I do feel that academia (and more often, the New York highbrow, elitist crowd) tend to hoard their right as labellers and tastemakers--and often at the expense of the true artistic merit of whatever they discuss. This distinction is personal, based upon their own little hermetic environments, but not necessarily indicative of a person's broader experience or of the average life outside of their closeted existences. They shun anything that doesn't speak to their own malaise because it doesn't reflect their life's more limited spectrum, and sometimes precisely BECAUSE there isn't any reality or truth contained within; instead, there are the clever little deceptions they love to comfort themselves with.

I'd argue that the labels aren't a fair indicator of value to begin with. Most stories--the best ones--tend to elicit a PERSONAL response regardless of genre or label. As such, some novels will be dismissed by those who simply lack certain buttons, and other novels will seem to speak "directly" to someone because it mirrors one's troubles. This is a fair basis for evaluating a work (a product of perspective--and every perspective is limited to SOME degree).

The timeless novels are ones that manage to use craft in such a way as to transport those reading, to make the problems within the reader's own. I don't think this is a "literary" or "commercial" function or distinction. I think it is a product of craft (the prose, the telling of the story, not the story itself). Though certain themes tend to resonate due to commonality.

I think the problem centers around the personal/commercial divide. People tend to assume and dismiss a commercial work as "impersonal", and therefore lowbrow, because it DOES appeal common issues. Many literary types are a bit selfish in that they want something written in "code" only for them. I contend that a commercial work can indeed be literary (and sometimes is even MORE literary because it's less mannered and a more transparent window into whatever world is contained within.) On the other side, a literary work can often be more commercial and just as entertaining as a mass-market piece--it is simply PERCEIVED as distant because of the label or because the initial evaluator was missing that particular button to push and the rest just marched along. But, inevitably, the people who exclude the literary from the masses are the literary taste-makers themselves. This is because they often laud structurally flawed, self-indulgent works (psychologically, many of these people live pampered existences outside of the real world to begin with) that dodge substantive issues and truths precisely because of their individual foibles, weaknesses, and inexperience. These works are often filled with shiny objects, quirky "characters" (cardboard constructs printed in their favorite shades of self-deception).

The most profound writing is often very simple, aesopian; something that cannot be denied. Because truth just "is". It's naked and bare and people don't want to see it. Especially people so sheltered and unable to cope with certain realities that they are simply more likely to prefer pretty, painted lies. I certainly see plenty in the way of New York fiction more concerned with obscure jazz musicians and coffee shops than humanity or truth on any level. I think that these novels provide comfort in their distraction rather than their illumination. Now, this is absolutely not inclusive of all literary fiction, but it does reflect a good deal of it (though I do feel things have improved on this front). This is, however, not the fault of the novelist, but of the people who "decide" or "judge" the "value" of each novel.

Where the literary/commercial divide interferes with the creative process (artifice rather than art: meaning something created for expectation rather than a search for something within) is in conception or the initial spark itself. Yes, once an artist is embedded and expected to make a "hit", or even before (and this is where "commercial" fiction is often maligned), he begins to write out of the "cookbook" of "high" concept ideas. This can sometimes still lead to something of artistic merit if he can make the idea personal in some way, or draw from his own heart in it and find some sort of truth buried within. But most of the time these things become plot machines, whereas "literary" writing often suffers from the self-indulgent "prose-reference" side of the equation. So, yes, each side is denigrated in one way or another, but often at the expense of the truly meaningful or entertaining novels stowed away in each category.

In the end, we're responsible for our own evaluations. The labels aren't going anywhere. Should they? I don't know, really. Whether they are all that indistinguishable from one another is irrelevent. These things are driven by opinions of a select few. We can only sift through the rubble and hope to find something left.

I hope some of this makes sense. It's late and I'm very tired. It's my two cents... Adjust for inflation.

:)
 
Dawnstorm said:
The problem, though, is "commercial" is bound up in a socio-econimic context that determines what's visible to academia.

Can you expand on that? It doesn't sound like we're talking "commercial" in the sense of "this contributes to commerce" anymore. We're not talking any of the standard definitions that include utility, averages, palatability...

Embedded in the concept of "commerciality" is expansive market saturation, which includes visibility. Are you suggesting that the massively-visible is invisible to the academic? As in... antithetical to academic visibility? Aren't you building a relationship of mutual exclusivity here? Commercial=Anti-Academic:Academic=Anti-Commercial.

Going through the rest of your post is a tension between personal taste and the market: Where you walk in the bookstore vs. What's been put in the book store at all.

This is the classic marker of propaganda, or market fascism. Aversion vs. Elision, translated into the Personal vs. the Impersonal. The message itself then becomes suspect. Is there even truly a battle between commercial and literary? Or is this a clever market ploy?

And I was lucky that most of my professors were open minded enough to consider reading a short story out of Asimov's, say, if I point it out to them.

I, too, didn't have any difficulty promoting SF.

It's not so much a question of good vs. bad, as it is one of visible vs. invisible - based on publishing venues and reading habits.

Beyond that, in academia it's a question of academic focus. Doesn't matter a whit to a Romantic if it's SF or Restoration Lit -- there's simply no time for distraction.

The ultimate arbiter is: where do you walk in the bookshops?
or, as above, what's in the bookshop at all?

"Contemporary" means different things to you than it does your grandfather or your boss. We're always moving in our own space-time bubble. 1984 is hugely popular, but it's not "commercial". What we're reading isn't "commercial", even if it sells.

1984 is not commercial? Che Guevara is not commercial? These are the hallmarks of contemporary commercialization. They are the basics of our modern conceptualization of reality -- the average itself. They are booklisted, required reading for our time. 1984 is still in print -- is that not the very definition of commercial success?

And we get back to the issue of Personal vs. Impersonal. As required reading, is it commercially successful or commercially reinforced? And if it's reinforced, then to what end? We have this view of the "free market" that we use to define commerciality, but it isn't really accurate.

And it's happening; has been happening since at least the seventies. But there is an odd disparity that hampers communications: suddenly the "masses" know more about the genre tropes than the professional; but they don't have the academics fancy terms and few their adaptations and interpretations as a sort of usurpation.

I'd say it's been happening since longer than that. We study the novel today in universities, where before this debate we're having now was about the novel. The novel itself was the absolute lowest point -- the most commercial -- of literary endeavours. It was pap. Crap! But the average "commercial" culture has shifted to include the novel as viable art, and we recognize that within that art there are measures of quality. We attempt to define them objectively, and routinely fail as the culture shifts. The shifting of culture is the modification of the contemporary itself (the time-bubble you referred to).

The real question, to me, is what we actually mean when we say "literary." I'm fairly certain that the vast majority of people make the same mistake with "literary" as the do with "commercial" -- as if "literary" means "snobby" and "commercial" means "low-brow." Neither of which is accurate, and wholly ignores what those terms actually mean relative to fiction.

There is a very real difference. Commercial is more equal to "layman" than "lowbrow." "Literature" is more equal to "specialist" than it is to "high-brow."

And now on to the next post...
 
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Well the server problem seems to have eaten both my and Dawnstorm's posts on the issue, and I'm afraid I didn't save that one in a file. So I'll have to come back later and try to remember what I said. The gist of it was that commercial is not an academic term and that originality is not an issue of academic study, but I'll try to recreate it so it's clearer what I mean. If anyone had my post on a feed or something, let me know.
 
In response to Ranke Lidyek:
It appears then that the people who determine literary merit live in New York which I would assume means The New Yorker and the New York Times. Also, NYC is the only place the ‘literati’ ever gather for a book signing. Okay, New York media have influence but more influence is exerted by the folks who teach the stuff and those folks get textbooks from a small group of publishers, each of whom must meet criteria established by the state education curriculum/textbook agencies. The latter are the frightening group. Still, using the listing provided at h-net.org, the textbook publishers operating in the U.S. include:
Houghton-Mifflin – Massachussetts
Harper-Collins – NYC
Prentice Hall – New Jersey
W.W. Norton – NYC
Dushkin Publishing – Connecticut
Little-Brown – London
Harcourt-Brace – Orlando, Fla
Worth Publishers – Virginia
McGraw-Hill – NYC
Holt-Rhinehart-Winston – Austin, TX
So, the textbooks academia draws from are largely East Coast based but not necessarily New York based. You might make the case that New Jersey and Connecticut are so close as to be indistinguishable from NYC but imagine Boston or London trying to imitate NYC :eek: or even Orlando or Virginia or Austin. :D Well, Orlando may have a lot of retired publishers but they are retired.
My latest Lit textbook, Elements of Literature, Holt Rhinehart Winston, is copy-righted 2000 and used in the local school system. The authors are Probst, Anderson, Brinnin, Leggett, and Vacca. All except Brinnin are from the mid-west and southeast. Brinnin has Connecticutt and Boston roots.
So, I have difficulty accepting the rant against New York. To me, the culture is much more pervasive than you give credit. For example, the citation that set this thread in motion has nothing to do with the East Coast literati and everything to do with a perceived cultural mind set.

In response to Fung Koo:
KatG already pointed out that the distinction between commercial and literary began as a marketing distinction. The very first short story in that textbook I cited earlier is The Cold Equations. The first author interviewed is Ray Bradbury. That's in a textbook titled Elements of Literature. As an apt aside, there is nothing dystopian about that story.:p
 
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Can you expand on that? It doesn't sound like we're talking "commercial" in the sense of "this contributes to commerce" anymore. We're not talking any of the standard definitions that include utility, averages, palatability...

Have we ever been talking about "commercial" as "contributes to commerce"? To contribute to commerce a book doesn't have to be read; it merely has to be bought. If we were talking "contributes" to commerce the distinction between "commerce" vs. "literary" would be a non-distinction from the get-go.

KatG is right (in the post that's gone): "Commercial" has never been an academic category (except perhaps for some of the postmodern critics of the nineties who talked about the commodification of literature, but it had a much more precise meaning there). Actually, neither is "literary" an academic term. The distinction is applied by non-academics as a means to categorise what people perceive academics ignore.

And I did perceive I certain systematic to what academics ignore.

Embedded in the concept of "commerciality" is expansive market saturation, which includes visibility. Are you suggesting that the massively-visible is invisible to the academic? As in... antithetical to academic visibility? Aren't you building a relationship of mutual exclusivity here? Commercial=Anti-Academic:Academic=Anti-Commercial.

Of course, it's more complicated than that, but, yes, that's what I'm suggesting. The perfect analogy: "spam filter".

My impression is that once you point something out in all that "spam", they are interested; but it's harder to break through the spam filters if the covers are gaudy, and if the main publication venue is train station bookshops.

Going through the rest of your post is a tension between personal taste and the market: Where you walk in the bookstore vs. What's been put in the book store at all.

This is the classic marker of propaganda, or market fascism. Aversion vs. Elision, translated into the Personal vs. the Impersonal. The message itself then becomes suspect. Is there even truly a battle between commercial and literary? Or is this a clever market ploy?

"Where you walk in the bookstore" was really more figurative language; most academics I met do indeed love bookstores, but most of their reading comes from recommendations and "snowball effect"; if they're interested in a book they have the university library order it. "Bookshop availability" thus isn't actually a very important marker to academic study.

I haven't yet mentioned personal author contact, university presses, etc., have I? (Many of them are editors as well.)

They're walking through their own virtual bookstore.

I, too, didn't have any difficulty promoting SF.

Yay! :D (But I'm not, actually, surprised. :) )

Beyond that, in academia it's a question of academic focus. Doesn't matter a whit to a Romantic if it's SF or Restoration Lit -- there's simply no time for distraction.

Most definitely. It's part of their "virtual bookstore". But there's a difference between the spam filter and the thousands of unread mail:

1984 is not commercial? Che Guevara is not commercial? These are the hallmarks of contemporary commercialization. They are the basics of our modern conceptualization of reality -- the average itself. They are booklisted, required reading for our time. 1984 is still in print -- is that not the very definition of commercial success?

No, because 1984 is "literary". Academics read it, so it must be.

That's why I think it's a false dichotomy; and why I think the original article won't be too effective if it's targeted at an academic audience; it might be semi-effictive if targeted at the non-academic, artistic crowd (I'd have to think about this more).

I also think I'm beginning to see what you're arguing now:

And we get back to the issue of Personal vs. Impersonal. As required reading, is it commercially successful or commercially reinforced? And if it's reinforced, then to what end? We have this view of the "free market" that we use to define commerciality, but it isn't really accurate.

Aha! :D

I'd say it's been happening since longer than that. We study the novel today in universities, where before this debate we're having now was about the novel. The novel itself was the absolute lowest point -- the most commercial -- of literary endeavours. It was pap. Crap! But the average "commercial" culture has shifted to include the novel as viable art, and we recognize that within that art there are measures of quality. We attempt to define them objectively, and routinely fail as the culture shifts. The shifting of culture is the modification of the contemporary itself (the time-bubble you referred to).

I'll have to think about that. My hunch is that at the time of the rise of the novel there wasn't that much of a professionalisation; the venues of talking about literature were more often the writers themselves rather than universities; and so on.

The real question, to me, is what we actually mean when we say "literary." I'm fairly certain that the vast majority of people make the same mistake with "literary" as the do with "commercial" -- as if "literary" means "snobby" and "commercial" means "low-brow." Neither of which is accurate, and wholly ignores what those terms actually mean relative to fiction.

See, my point all along has been that neither "commercial" nor "literary" even have an accurate meaning. They're non-defined terms; or highly specific terms that make no sense outside a specified theory, but please let's not talk about that, here. ;)

"Literary fiction", on top of that, appears to be a marketing category, these days. The academic in me finds that amusing. It's not a genre; it's nothing - empty.

There is a very real difference. Commercial is more equal to "layman" than "lowbrow." "Literature" is more equal to "specialist" than it is to "high-brow."

That's an interesting take on the terms. :D
 
Sorry Ranke, but I may co-opt your post and distort it into my own point ;)

I do feel that academia (and more often, the New York highbrow, elitist crowd) tend to hoard their right as labellers and tastemakers--and often at the expense of the true artistic merit of whatever they discuss. This distinction is personal, based upon their own little hermetic environments, but not necessarily indicative of a person's broader experience or of the average life outside of their closeted existences. They shun anything that doesn't speak to their own malaise because it doesn't reflect their life's more limited spectrum, and sometimes precisely BECAUSE there isn't any reality or truth contained within; instead, there are the clever little deceptions they love to comfort themselves with.

Are you sure that you're not talking about Adorno? :) Pretty good summary of his PoV!

I'd argue that the labels aren't a fair indicator of value to begin with. Most stories--the best ones--tend to elicit a PERSONAL response regardless of genre or label. As such, some novels will be dismissed by those who simply lack certain buttons, and other novels will seem to speak "directly" to someone because it mirrors one's troubles. This is a fair basis for evaluating a work (a product of perspective--and every perspective is limited to SOME degree).

But doesn't that assume there no difference in the set of knowledge that a person (or groups of persons) brings to a text?

When we speak of commerciality, we speak of pandering to an average base of knowledge. When we speak of literary, we speak of pandering to a specific set of knowledge. It's like Popular Science vs. Scientific American. Not everyone can read SciAm, but just about everyone can read PopSci.

Personal responses vary in reaction to the content -- but the content is not the same, so the personal response isn't being measured against a fixed variable. This is two independent variables mixing.

The timeless novels are ones that manage to use craft in such a way as to transport those reading, to make the problems within the reader's own. I don't think this is a "literary" or "commercial" function or distinction. I think it is a product of craft (the prose, the telling of the story, not the story itself). Though certain themes tend to resonate due to commonality.

See, now we get to the gestalt/weltanshuaang though. "Catcher in the Rye," for example, speaks to an average experience-type in the post-industrial age amongst adolescent males. 1984 shares this distinction -- it is representative of our common reality in western culture. In this sense, both are highly commercial, and find commonalities. We've attributed them with anachronism, but are they? Really? These stories are carried forward in the contemporary, but are not anachronistic.

The litmus test, to me, is if you could conceivably take a book backwards in time and still have it make sense. I can imagine Romeo and Juliet or Sons and Lovers traveling back to pre-biblical times, still making total sense. Catcher in the Rye, 1984, I doubt. Contemporaneity and Anachronism are very different things. Anachronism can step outside commerciality, whereas contemporaneity cannot.

I think the problem centers around the personal/commercial divide. People tend to assume and dismiss a commercial work as "impersonal", and therefore lowbrow, because it DOES appeal common issues. Many literary types are a bit selfish in that they want something written in "code" only for them. I contend that a commercial work can indeed be literary (and sometimes is even MORE literary because it's less mannered and a more transparent window into whatever world is contained within.) On the other side, a literary work can often be more commercial and just as entertaining as a mass-market piece--it is simply PERCEIVED as distant because of the label or because the initial evaluator was missing that particular button to push and the rest just marched along. But, inevitably, the people who exclude the literary from the masses are the literary taste-makers themselves. This is because they often laud structurally flawed, self-indulgent works (psychologically, many of these people live pampered existences outside of the real world to begin with) that dodge substantive issues and truths precisely because of their individual foibles, weaknesses, and inexperience. These works are often filled with shiny objects, quirky "characters" (cardboard constructs printed in their favorite shades of self-deception).

While I generally agree with this evaluation for the right now, I would point out that the real literary champions of academia include the vast majority of the most popular authors of their day (i.e. commercially successful, and considered literary). The situation you're describing is one of relative newness -- Adorno really marked the definitions of the situation you're describing above. Anxiety about mass-production in the arts was transposed into the definition of "quality." (This is an anxiety we're slowly getting over, since mass-production will never go away.)

The debate is largely rooted in a discussion of media, though, rather than art vs. commercial. Mass production as the basis of media ties directly to commerciality, and success becomes defined by demand, and demand relates to appeal. Thus we get "pandering to the base" meaning "commerciality" coming to mean "low brow" because the assumption is a lack of overall education in the base. Adorno-fied "literature" is anti-popular for this very reason. But this is a stylistic quality which attempts to deliberately subvert and distort the model of production. It tries to be artistic and literary without relying on the model of production, and therefore opposes "commerciality" at its core. This is a type of "code" you speak of, and one that appeals the New Yorker/Times set. But only one type amongst many.

We have to remember that this is BY FAR the minority of "literature." And as you state below...

The most profound writing is often very simple

And this is the literature that occupies most of the established literary canon. The catch, though, is determining how we define "simple." As with the PopSci vs. SciAm example, what is "simple" to a MA English is often not "simple" to a BSc Chem, or P.Eng., etc. Profundity in simplicity can be disguised in highly complicated ways ;)

What we're talking about is "conversant" vs. "literate." The majority of the people on this board (myself included) are "conversant" in SF. This is largely based on the mass-production model of the medium -- many of us have read much of the same set of books. By comparison, very few on this board are truly "literate." In other words, Generalized Knowledge versus Specialized Knowledge -- and within that spectrum, there are degrees. "Commercial" (cum mass-production) is designed to speak most specifically to the conversant. "Literary" (by any model of production) is designed to speak to the literate.

In this sense, "literate" includes the conversant, and added specialization by degrees. Specialization tends to be codified. And so, that which is called "literary" tends toward codification. But the codes are multiple and defined by the specialization itself. The specific code we're talking about here is the "Contemporary Capital-L Literature" -- in this case, as codified by the New Yorker/Times. It's simple, but only if you have the right set of knowledge to make it seem simple (i.e. you've read the entire booklist of this codification of Contemporary Capital-L Literature). Otherwise, we all end up lost in name-calling... "Snobs!"

In the end, we're responsible for our own evaluations. The labels aren't going anywhere. Should they? I don't know, really. Whether they are all that indistinguishable from one another is irrelevent.

It's not whether or not -- they are distinguishable. And relevant. They just tend not to be easily distinguishable to the average, conversant reader (which isn't meant as an insult -- you can't blame people for not knowing what they don't know!). It's like saying to a Kiwi "you're an Aussie, right?" Or to a physicist "isn't expansion and dark matter basically the same thing as the ether?"

Watch the gore fly after making those comments!

I understand the frustration with these categories, but the relationship between them is established by the specialization of knowledge and the search for the "original" within an area of specialization. Once identified, the "original" becomes the source for a series of stylistic mimics -- what we call genre.

In the end, without this process, there would be no SF. There would simply be books, endlessly reproduced, with no attention to newness or originality or the exploration of the art form. Criticism is an integral part of the creative process, whether secular or Academic. I grant that commerciality gets a bad rap (and I know I've certainly contributed to the bias) from the "Literary" set, and so too does the Literary from the commercial set. But there are good reasons for this.

Struggle is the root of all creation.

Vive La Resistance!
 
I didn't get to read Kat's post, so hopefully it reappears somehow... But...

There was a version of the "literary" vs. "commercial" market category distinction prior to the existence of the modern publishing industry. It was based on the religious model of inclusion and exclusion of the scared and secular. You'll note that publishing as an industry prior to the invention of the press was dominated by the Clerical sect, controlled by the few literate individuals that comprised the priesthood.

The early western university system, evolving partly out of the Jesuit system, used this as the basis for the establishment of the canon. "Commercial" equates to "Secular" the way "Literary" equates to "Sacred." The "sacred" was that which was worth studying for "truth" -- the secular was merely for the masses, deemed stupid and pointless at best and dangerous and corrupt at worst. Sound familiar? :D

We see this going back into the Middles Eastern universities, the Caliphs, Greco-Roman philosophy.

A rose by any other name...

So, basically, the terms themselves may be fancy and new, but the concepts themselves have existed (and have been rigorously debated) for a long, long time.

And to touch lightly on Dawns response... the novel didn't find inclusion in Academia until after Arnold began lecturing in English, making non-Latin language and culture viable for study. Which was itself a repetition of this very debate!
 
Whilst all the over-educated literati on the board argue the merits and demerits of lit’rachoor versus commercials, us 'oi polloi types can speculate that the whole bus’ness is culchooral. We have all talked ourselves into a condition where there must be a winner and a loser, a bestest and a worstest. Consider the endless stream of lists on the internet, e.g., the 100 books-you-gotta-read-to-even-think-about-claiming-some-pretense-to-edumacation; the absolutely, positively 100 greatest sff novels ever written and why does anyone else bother list; the endless lists on Amazon.com defining the 10 best novels written this year as opposed to the 10 best novels ever written, by genre or not – your choice. Lest we think this a recent phenomenon, consider the following awards and wonder what their purpose is, if not to present to the world what the panel-of-judges-selected-from-the-halls-of-academia want to position as the best of the best :
http://www.pulitzer.org/citation/2008,Fiction
http://www.themanbookerprize.com/prize/thisyear/winner
http://nobelprize.org/nobel_prizes/literature/laureates/2007/index.html
http://www.ala.org/ala/mgrps/rts/glbtrt/stonewall/stonewallbook.cfm
http://www.thehugoawards.org/?p=146
http://www.eyrie.org/~eagle/reviews/nebula.html
http://www.eyrie.org/~eagle/reviews/locus-sf.html
http://www.eyrie.org/~eagle/reviews/british-sf.html
http://booksense-stores.booksense.com/images/stores/6801/newsletter/mystery.pdf
http://www.librarything.com/bookaward/Bram Stoker Award Winner for Best Novel

These prizes assume there is a scale to be applied. I am certain the scale consists of whatever the years’ judges decide makes sense to them. For example, from the 2008 Man Booker website, emphasis added by me:
“Chair of judges, Michael Portillo, commented: "With a notable degree of consensus, the five Man Booker judges decided on their longlist of 13 books. The judges are pleased with the geographical balance of the longlist with writers from Pakistan, India, Australia, Ireland and UK. We also are happy with the interesting mix of books, five first novels and two novels by former winners. The list covers an extraordinary variety of writing. Still two qualities emerge this year: large scale narrative and the striking use of humour."”
As they say in some circles: Q.E.D.
 
Well, once you get Fung started, if a post is missed, good luck catching up! And Eddie and Ranke are almost as bad. :)

But let me try to summarize what I had. First off, Fung's point about medieval sacred/secular -- yeah, again, it's called the we're the educated nobles preserving the good stuff (sacred) and the masses doing the secular, business, not very important stuff. The nobles and the peasants -- it's been going on for awhile as an idea, even though many societies changed and rejected the idea for what it is -- a construct meant to maintain inequality and power structures.

Back to what I had -- here's what I remember, possibly with some additions. Originality is a bugaboo of SFF writers, particularly secondary world fantasy writers, but has very little to do with academia. Originality is not usually how academics assess artistic value in works of fiction and is not of particular concern to them. (We certainly would have fewer "literary" novels about college professors cheating with their students and coming-of-age stories if it were.) Originality is seen as a function largely of plot, and plot is usually dead last in assessments of literary skill. This is one of the main reasons genre fiction is seen as non-literary because its plot is considered to be its main asset and focus.

Literary worth is commonly assessed according to the writer's skills with language, metaphor and narrative structures. Then comes theme and how that is explored and character development. In academia, there's less interest in ranking bad literature and who beats who, and more about analyzing texts and assessing what they offer. This analysis is then discussed and debated, with no final resolution. Academia is often called upon by others to make statements of who's best, and academics have preferences that do not always agree with one another, but it is not their chief concern. (Unless they are trying to create a "cannon" and then the debate does get heated.)

It is media critics, however, who most focus on ranking fiction authors as if they were tennis players. Bestsellers are easy to measure -- objective sales data produces the list. There is demand on critics to attempt to do the same with subjective assessment of literary worth -- best of the year lists and whatnot. These assessments can be very valuable in getting the word out about various titles, but they aren't in agreement and often depend on publishers' marketing packages.

The literary/commercial division is largely a function of media criticism and the publishing industry. In the early half of the twentieth century, you had two distinct industries -- the publishers who put hardcovers in bookstores (for an audience of mainly educated upperclasses,) and different publishers who put comics, magazines and cheap paperbacks in drugstores and other outlets (for both upper and lowerclasses, therefore the masses.) But with World War II, there was a culmination of drastic social change in the West, and this occurred in the publishing industry also, with the period of the 1950's-1970's being particularly tumultuous. The different publishers merged and the paperbacks came into the bookstores. More people went to college on the G.I. bill, and so on.

Publishers kept the distinction, however, because they still had the three formats -- hardcover, trade paperback and mass market paperback. Hardcovers got reviewed, mass market didn't, so it was easy for media to keep them apart also. How you wrote didn't necessarily determine your first publishing format. Potboilers were published in hardcover, a black writer might be published in trade paper instead of hardcover, a university professor writing a mystery might get published in mass market paperback.

Making a literary/commercial distinction has also been useful for publishers in marketing to booksellers and to media and readers. There are channels of marketing that are reserved for literary-termed fiction -- and which have made "literary" fiction big business, especially over the last twenty years.

But there is, factually, no actual literary fiction sub-genre or category. There is no central authority that determines what is literary and how it will be defined. There are no content requirements for a literary designation. Literary is a term that can be applied by anyone for anything. It is used by publishers for contemporary fiction, historical fiction, genre fiction and children's fiction. The terms literary and commercial are fluid and changeable in how they are used. An author like Jodi Picoult, for instance, is considered literary, especially thematically, by some groups and media, and commercial soap hackery by others.

Right now, we have numerous artists doing music, writing, etc. in many different channels and with no particular attention to whether what they are doing is considered commercial or literary. They are not doing these things in opposition to these terms; they just don't care. The majority of readers don't read reviews and don't care about the distinction, whatever their education. And academia has for the last fifty years been steadily undermining the idea of a literary/commercial divide, because academics and students have asserted opinions that some works called literary have wide commercial appeal (backed often by sales figures,) and that some works and formats called commercial have considerable worth as literature, and then debating it with their colleagues. It is largely because of academia that SFF has earned a measure of literary respect, though it wasn't easy. Dystopian SF is popular, but many of the authors most loved in academia are not necessarily dystopian -- Ursula LeGuin and Ray Bradbury for instance are not really seen as dystopian writers.

Fans, however, coming into the SFF community, get taught that academics don't debate such things, don't study SFF works and are a united enemy against the genres. So when I come across something from academia in the general or Web press, that talks about SFF and the debates over SFF, I do try to point it out.

What I said in the earlier post was that I don't think we should throw out the term "literary." I think it can serve a useful function as a descriptor of authors who play with language and use it in metaphor and symbolism to explore big questions. It helps authors with sales, awards, etc., and is part of our experience and assessment as art. But commercial, a term that comes from the business sector, is synonymous for trash, and usually has a very negative effect on authors' careers. It's supposed to mean something that has mass appeal, but there is no clear definition for it or agreement about it and it's used as a perjorative. The literary/commercial divide is a social construct, it doesn't fit human society or the realities of book publishing, is random, and is more likely to discourage readers from many books than encourage them -- if they pay attention to it at all.

I haven't had time to go through Ranke's New York rant, what with reconstructing this post, but I'll try to take a look at everything later.
 
I've been so darn busy at work I never have time to get started any more!!! :(

I see what you're saying Kat, but if we look beyond the practical considerations, there's a pretty powerful argument to be made that the industry literary/commercial divide is a natural extension of the basic human need to stereotype/classify/categorize/prefer. How we organize our systems is naturally an extension of us as individuals. Sure the categories are made up, but we made them up -- and with good reason.

We clearly do discuss our preferences, and our preferences are clearly influenced by how much attention we choose to pay (or are encouraged to pay) to a particular thing. Literature (the general term) is no exception.

Though I understood there is no specific answer to the issue generally, I maintain that our values do have a kind of objective-ish code. A master's painting that is intended to look like a child's painting is "better" than a child's painting. Not for the aesthetic qualities necessarily, but as respect for the effort itself. It's why we usually have less respect for the one-hit wonder -- except in cases where that one-hit wonder influenced a movement (ie. Legacy, ie. Genre).

At a socially functional level, the literary/commercial divide in literature (general term) is this same issue. They may be "made up" categories but they also are not "made up" in the sense that they are false -- they're based on certain values that we all fundamentally share (no matter how commie and inclusive we might pretend to be!). Primary amongst those is the idea of wisdom. We value effort and experience more than we value idleness and ignorance.

Academia may be made up of a bunch of navel-gazing a-holes when it comes to Literature (the specific term) -- and the NYC promoters, too -- but the underlying spirit (to use the loose-goosey undefinable term) of the literary/commercial divide comes down to respect. Yes, we'll all respect different things differently. But there is a current that runs through Literature (specific term) -- which I would stress can only be gained through hindsight -- that boils down to respectability, assessed by people who've attempted to develop wisdom.

That's why I'm on about contemporaneity. There is no such thing as Literature (specific term) in the contemporary, but there is the perception of originality. It is fair game to search for it, even though what we perceive as "original" gets conflated with what we'll eventually all Literature (specific term) -- that's just playing out our preferences in a hoity-toity way. But Literature (specific term) can only be discovered in the body of literature (general term) with hindsight.

And although it may not be possible to truly identify Literature (specific term) in the contemporary, there is an undeniable human drive to try to find it. And I think this drive is useful -- from an economic perspective, certainly, but also from an art history perspective, too. The study of Literature (general and specific meaning) is an effort in understanding cultures. The byproducts of the hunt for Literature (specific term) in the contemporary -- what we call Criticism -- eventually becomes the contextual information that helps the historian (mostly English majors, in this case) understand historical culture.

In other words, cultural discourse.

It's all a big circle. It's all connected. And though the literary/commercial division may seem like a power issue (and to some extent is), it fosters struggle, and struggle fosters discourse, and discourse foster change, and change fosters newness, and newness fosters criticism, and criticism fosters power, and power fosters struggle, and...

So, I think it's a necessary and important division, even if "false" and occasionally unfriendly.

And NO we cannot all just get along, dammit! :cool:
 
"they're based on certain values that we all fundamentally share" -- Ooo, now you've done it. Eddie's going to be on you like white on rice. :)

The discourse on literary issues, as I argued earlier, doesn’t require a literary/commercial divide to occur, and in fact, usually doesn’t. To look at what one title offers doesn’t depend on discounting other things, especially in fiction. And academics, again, don’t that often discourse on the literary/commercial divide, but instead on the offerings of various works. The literary/commercial divide the way it is used is a media/publishing construct, that again arrived chiefly from the way the publishing industry was structured and books were sold, not from what authors actually wrote. Artists don’t struggle against this artificial divide so much as they just ignore it. It is not only false, but unnecessary and unimportant in either the scholarly field or the market.

“Commercial” is put erroneously as an opposite to literary, when all fiction is actually commercial – not just because all fiction is sold, but because all fiction has the potential to be sold to large groups of people. But people take it as a philosophical viewpoint, the same way they do the idea that because Bantam Spectra’s books are sold in one part of the bookstore, they must somehow be fundamentally different from titles from Bantam Books, rather than it’s just a marketing organizational system. This sort of thing offers up certain ways that books can be sold (literary as big business,) but also cuts off other avenues (fiction that is not sold as literary has fewer promotional and sales venues than fiction that is sold as literary.)

But my purpose in putting up the op-ed, again, was not to rail against the literary/commercial silliness. It was to highlight another form of cherry-picking, which is the idea that the majority of academics are against category SFF. As I said, many academics have been strong advocates of SFF and it is largely because of these academics’ efforts for the last forty years that category SFF has gotten the attention as literary fiction that it has. There are also academics who are dead set against SFF, but the idea that these represent all of academia and education is one of those let’s reduce the spectrum to a dot things that I try to argue against.
 

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