Oh joy... the first day of English Lit 1000, all over again!!!
Kat has made a few good points, but here's a bit more to peel the onion back a little further about how:
KatG said:
some fiction gets called literary, meaning it is felt to have exceptional artistry and can be considered literature or worthy of being assessed as literature.
All fiction is "commercial literature," but not all commercial literature is Literary (notice the capital L, Literature).
Here's an analogy:
Draw a stick figure. Draw a smiley face on that stick figure. You now have a basic form of a human being. It can easily stand in as symbolic for all human figures. Pretty much everyone understands it.
Now, say you draw two stick figures, exactly alike. Each is supposed to represent two distinct figures. How do you differentiate between the two? There are two options: 1) Add a curly hair to the top of the head of one, and leave the other as is; or 2) Add a curly hair to the head of one, and add ears to the other. (Basically, either you specialize one and leave the other general, or you specialize both.)
Now, let's say you have a page full of stick figures, all exactly alike (basic stick figure forms). Lets say you want a lot of them to represent a crowd of people -- it doesn't matter that they all look distinct. But then you want 3 to represent specific, distinguishable people. Again, you'd probably modify the form of the stick figure by adding details to the ones you want to highlight.
As an analogy for commercial literature and Literary Literature, imagine "commercial" meaning the basic stick figure shape -- indistinct, all basically alike, conforming to the normal minimum of identifiable characteristics. In other words, pretty much everyone knows what a basic stick figure is.
Literary works are, by comparison, the specified stick figures. They can either be in a highly specialized group that shares certain likenesses (say, 10 of the crowd of stick people have curly hairs on their heads) or singular (one of the 10 has the curly hair and eyebrows). The "Literary" stick figures fundamentally look like the basic "commercial literature" stick figures, but have extra qualities. (Or seem to be incredibly perfect.)
When it comes to calling something "Literature," the trouble can be in arguing that the distinguishing features actually exist. (This is the basic problem with all systems of categorization, even in science.) Since reading is a personal, subjective experience, we all bring different perspectives to the text -- we may not all see the features, and indeed might even see conflicting features.
So it's not as cut and dry as the analogy would suggest, but that's the idea. Academics in search of "Literature" look for the specific, distinguishing features on the stick figures, and then argue with each other about whether or not they are really there. And, in those circumstances where the Academics agree they
are there, they argue about how important they are to the development of lower-case literature (in other words -- do these unique stick figures have an effect that modifies the creation of, or how we understand the shape of, the basic stick figure?).
To go a little further still:
Capital L "Literature" is fundamentally composed of works that are considered self-reflective of the media itself. That is, a primary concern of "Literature" is the text itself. For "commercial" literature, the text is only the vehicle for the delivery of a story.
In other words, "Literature" is self-obsessed (if we can personify the text!).
Let's go with a really simple narrative for an example:
John walked to the store. At the store he met Sally. John and Sally then fell in love. After a brief falling out, they live happily ever after.
You could tell this exact story a bazillion different ways. This is "commercial" literature -- the same story told over and over again because it's easy and recognizable to everyone. The details in between change -- like the names of the characters and the setting of the story -- but, when you grind it down to basics, the plot and overall form remains very similar from book to book to book.
The academic search for "Literature" (Capital L) primarily examines the works that stray from the "normal" formula. "Literature" is mostly composed of works that start from the basic story, but then do things that are somewhat atypical. It might invert the form to see if it makes the story better (From TV, "How I Met Your Mother" is an example of a simple inversion to the basic formula -- it allows a different mode of story telling, and therefore is potentially the TV equivalent of "Literature"), or it might focus entirely on some small aspect of the story (long rambling internal monologues, or a boy's obsession with his mother a la DH Lawrence).
Alternatively, a work of "Literature" might tell the exact same story as a commercial literature work, and with the same basic form, but does it in such a way that is somehow remarkable. Why, if the formula is so basic, are some stories generally regarded as better than others? What is it about them?
The vast majority of all fiction is lower-case L literature, SFF included. Commercial literature -- regardless of genre -- is full of stories that follow the same basic sets of rules. The important part is the story itself. "Literary" Literature, by comparison, is full of stories that are either seen to perfect the rules, or those that modify or break the rules, in order to tell the story in a particularly powerful or altogether different way.
In other words: "Literary Literature" is the exception and the height of form, "commercial literature" is the rule and the basic of form.
Think:
pret a port v.
haute couture
Ford Taurus v. Ford Cobra
Chair v. Throne