I read epic fantasy because I like fantasy. It just happens that epic is the large sub-genre in genre fantasy. I'll read any type of fantasy, though, and any type of sf. And mysteries and thrillers. And romance. And chick lit. And literary contemporary works. And...well you get the idea. I like fantasy because it takes reality and twists it into something new but still connected to us. Epic fantasy does this by going into past history and reconfiguring it. It's all very emotional and rich and fun. It's a different world from us, yet it's where we came from.
I write epic fantasy, but not only that. But I do it because it gives me a type of canvas on which I can create certain types of stories that I am drawn to.
Since it was created in the 1970's, there has always been a lot of criticism of fantasy and epic fantasy from outside the genre and from people in conjoined sibling sf, which resent fantasy's intrusion into their domain. What we're seeing now is a lot of criticism of epic fantasy within fantasy, and that I think comes partly from resentment that epic fantasy has dominated in sales and thus, in publishers' lists. It is also growing pains -- the expansion of other fantasy sub-genres toward 1980's levels, having a new generation of fantasy writers who want to experiment, having the fan base change again as new fans are drawn to fantasy, the success of non-epic children's fantasy such as Harry Potter and Lemony Snickett, the glut of epic fantasy which is seen as weighing fantasy down, the influence of foreign writers as the genre becomes more global, and the increased popularity of epic fantasy which always increases critics' ire. It's a time of change, and in a time of change, the "old" and traditional is always decried, especially if it's getting a lot of attention.
That doesn't mean that the criticism is totally unfounded. Fantasy, including epic fantasy, and sf could all benefit from better variety, particularly in expanding cultural settings and characters. And epic fantasy can also benefit by a greater variety in story forms, which is happening, but at a glacial rate. But there will always be a place for classical, Western European epic fantasy. People like it. They've liked it for a couple thousand years. Many of our most beloved legends come from that tradition.
Right now, nobody is sure how far genre fantasy can grow without collapsing, and how all that is going to effect sf and the rest of the market. Publishers are trying out different strategies. Booksellers are gung ho, but if sales drop too fast, they'll pull back quickly. And epic fantasy is beginning to have to deal with the aftermath of the 1990's explosion.
But I believe firmly that people should have all the stories that they might want, whatever they are. There's a singer up in Canada, Barlow, who has a song with the line: "You can have your amusements, but keep your hands off the music." That's basically how I feel about books too.