The Future of Electronic Publishing

Small presses can be amazing ...... But it's doable. And you have to be careful, but that's always the way.

All that being said... where this comes into play on this particular thread then, is do any of them have an advantage or work at a disadvantage in the world of e-books? (Did I miss that discussion earlier in the thread?)

It's easier to self publish an ebook than to self publish a hard copy... and easier for an individual to market via the internet for an ebook than real world market for a physical book.

So I wonder if small presses prefer pushing e-books over hard copies due the the monetary constraints? Will any size presses start signing authors dependent upon where they think the books will market the best - ebook or hard copy? Or do they even separate the two methods right now?
 
It's easier to self publish an ebook than to self publish a hard copy... and easier for an individual to market via the internet for an ebook than real world market for a physical book.

"Easier" is relative. True, it may be "easier" to get an ad online, or to sell an ebook on a website. But it's hard to get people to respond to ads, or to get them to show up at an independent bookseller and buy an ebook. It is harder therefore to justify the monetary costs of online ads, because the response rate is generally low.
 
All that being said... where this comes into play on this particular thread then, is do any of them have an advantage or work at a disadvantage in the world of e-books? (Did I miss that discussion earlier in the thread?)

It's easier to self publish an ebook than to self publish a hard copy... and easier for an individual to market via the internet for an ebook than real world market for a physical book.

So I wonder if small presses prefer pushing e-books over hard copies due the the monetary constraints? Will any size presses start signing authors dependent upon where they think the books will market the best - ebook or hard copy? Or do they even separate the two methods right now?

It's not easier for small presses to do ebooks over print books. It's harder, it takes a lot of extra time, personnel, and money to get even a small publisher's list ready for professional sale, plus there's the multiple format issue. And large electronic vendors like Amazon dictate more draconian terms to small presses than their negotiations with big ones. Which is why a lot of small presses aren't doing e-books yet, or aren't doing very many in very many formats. But it will get easier and cheaper. The big publishers are in the best position when it comes to e-books, and doing the best internationally, and they'll lead the market and be a major player in developing the retail infrastructure.

Right now, authors with mid/big publishers are seeing ebooks be 1-5% of their sales. About 70% of the category SFF market is put out only in mass market paperback, and about 50% of fiction altogether. So the usual price of most of these e-books is US$6.99. Right now, it's simply a matter of letting e-readers and e-book reading become more ubiquitous amongst the privileged class, which should occur over the next five years. Do not expect, however, anywhere near the numbers that happened with MP3 players. It does not look like e-books are going to be one format only.
 
"Easier" is relative. True, it may be "easier" to get an ad online, or to sell an ebook on a website. But it's hard to get people to respond to ads, or to get them to show up at an independent bookseller and buy an ebook. It is harder therefore to justify the monetary costs of online ads, because the response rate is generally low.

I meant "easier" being the actual publishing of the book, not the marketing. Since there are no physical constraints like paper, and because you can self publish without the red tape of being accepted by authors. Certainly marketing without the backing of big presses is more difficult, but possible. And it's more time consuming than monetary consuming, too. So it's "easier" on the pocketbook.

But marketing doesn't necessarily mean placing ads. There are several members of this board who freely admit they joined in hopes that, without openly spamming, they get interest in their posts and ideas which would lead to talk or sales of their books. As Kat said, word of mouth is the best marketer ebooks/new books can have. The internet has opened up a whole plethora of ways to market things... you tube, blogs, tweets, facebooks, etc... there are plenty of cult followings of self promoted materials on the WWW (The Guild happens to be my favorite) which were popularized by WoM. I think it's quite possible, for determined individuals, to start something up. May not be the answer to raking in the big bucks, but it can get you out there and read and strat up a base.

It seems to me, ads for books anywhere are hard to justify. Ads - outside of bookstore displays - I've ever seen are for bestselling fiction authors or political talking heads, anyway.
 
It does not look like e-books are going to be one format only.

Who was that said, "Where there's confusion, there's opportunity?" Seems to me there a opportunity for e-printers, that is, companies that convert betweens the different ebook formats.

I meant "easier" being the actual publishing of the book, not the marketing. Since there are no physical constraints like paper...

Actually, it's the setting up of the printing that is the major cost. I have picked up second printings of hard-cover books for $5.99, much cheap than first runs.
 
ePublishing: eAsy or eXcrutiating?

Many of the different format issues have been solved. If there's one thing computers can do very, very well, it's to repeat a set of commands that have been well designed, no matter how complicated. Smashwords (still in their second year) just gets better. Their so-called "Meatgrinder" used to turn out meat; now it turns out eBooks. The eReader machines, too, are becoming more programmable and accepting of formats other than those for which they were originally designed.

Digital shelf space is the real issue. Having now published on Smashwords (and all of their downstream vendors, such as Apple, Barnes&Noble, Diesel-eBooks, KoboBooks and Sony eBooks), and having published directly on Amazon.com, Amazon.co.uk, and Barnes & Noble's Pubit.com, I've found that sales and interest can actually be fairly brisk when the book is still on the "New Arrivals" list. But that's a free pass that lasts anywhere from a week to two months.

Now, different vendors have different algorithms as to how they manage their various lists, but if the book has not migrated to one of the "Favorites" or "Bestsellers" lists by the time it leaves "New Arrivals," it's all over. Sure ads are easy to place (often free) and they do get dozens of hits ... but, as KatG mentioned, they do not generate sales. The most we can expect of them is that they build awareness.

The conclusion I've reached is this: There must be many reinforcing lines of information, and they must be strategically placed in cyberland, radio, and print. Have you done just one book? Do three more. Are you on a website? Get on many websites. Do you not have any reviews? Ask for some (and no, they won't all be 5-star). Have you advertised? You'd better.

The game is not easy; in fact, it's at least a full order of magnitude harder than I had expected. Of course, the other route (agent, publisher, advance) is no picnic either. Whichever we choose, the main problem most of us (moi aussi) are going to face is that there are always people out there who write better than we do. We can choose to close the gap or we can fail. My favorite aspect of eBooks is that, from an author's perspective, they harness the energy of criticism and turn it into improvement.
 
On the subject of small publisher vs. big publisher - the short answer is that each have advantages the other does not, and disadvantages as well.

My earlier post on the subject addressed some of the disadvantages small publishers have. Later posts by Ramirez and kmtolan (Kerry) mentioned some of the advantages which small publishers may have, such as a closer relationship between the publisher and the author.

Notice that qualifier MAY have. It depends on the publisher.

Below are two parts of a multi-part series by Kristine Kathryn Rusch which deal with the qualities of big and small publishers. She points out that publishers may be very different from each other, and that generalizations about them must not be trusted too far.

____________________________________
Books (and magazines) have a physical and a non-physical part. Marshall McCluhan called them the medium and the message.

Much confusion and misunderstanding comes from confusing the two. We may say Pride and Prejudice and refer to a physical volume. Other times we'll mean the novel which has been reprinted millions of times in many "pbook" forms - and now in ebooks.

One example of many ways this dichotomy between physical and non-physical books must be kept clear is exemplified by the following. (This is merely the nearest example in this thread to this post. I'm not picking on you Kat.)

It does not look like e-books are going to be one format only.

Physically, very true. In fact, the physical formats are likely to multiply greatly. In the poorer parts of the world we may soon see the equivalent of the tiny open-air autos you see in the millions in India and Africa. These might be $20 eInk readers in a flimsy case which is charged via a micro-USB wire at public kiosks. No 4G for these readers!

There are over a dozen software display formats, but they are converging on one standard. The introduction of the iPad earlier this year made it seem as if it would be ePub, an industry non-proprietary standard that was not making much headway until Apple championed it. Only Amazon did not support it, though Amazon soon introduced an app which allowed Kindles to read it. Today Google announced an even more comprehensive standard which it claims will make all ereaders interoperable.

Another non-physical part of an ebook is some form of DRM, a software analog of the hasp-and-lock arrangement you sometimes see on old books the Church deemed must be available only to special privileged individuals - or in fantasy books or movies about wizard's grimoires! How long DRM lasts and in what form we can only guess. There is the possibility that DRM will eventually become as obsolete as the physical DRM.
 
Kindle joins the web

Today Amazon released a statement following up on yesterday's announcement by Google of Chrome. The first paragraph follows. Further detail can be found by following the link.

"Two months ago, Amazon launched Kindle for the Web, making it possible to read free first chapters of Kindle books through web browsers. Today, Amazon announced that Kindle for the Web will expand to enable anyone with access to a web browser to buy and read full Kindle books - no download or installation required. For the first time ever, bookstores, other retailers, authors, bloggers and other website owners will be able to offer Kindle books from their own sites, let their readers start enjoying the full text of these books instantly, and earn referral fees through the Amazon Associates Program for sales made through their sites. Website owners can embed the Kindle for the Web widget in a matter of seconds and start offering Kindle books. The update to Kindle for the Web was demonstrated on-stage at a Google Chrome event today and will support Chrome OS devices, including the new Chrome OS Notebook, as well as the Chrome browser and other web browsers."

http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1505506

This means that essentially the epublishing industry has converged on single standard software format, or at least fully interoperable formats.

The divergence of physical formats, however, will continue. It will even be sped up because there will no longer be the drag of competing software formats.

This pattern is a familiar one to those who follow technology, going back for centuries. An example of it took place with railroads in the early 1800s. At that time there were numerous railroad gauges and other standards. Convergence on a single standard sped up the adoption of railroads, and of hooking railway lines together.
 
This pattern is a familiar one to those who follow technology, going back for centuries. An example of it took place with railroads in the early 1800s. At that time there were numerous railroad gauges and other standards. Convergence on a single standard sped up the adoption of railroads, and of hooking railway lines together.



Yeah, and like books nobody uses the train anymore.

Standards don't converge as of by magic, or technology.
Standards are usually set into law by governments, oft times favoring corporate interests. Sometimes winning technologies are cast out completely. As for the print industry... I have a single word for how standards where finally reached... ADOBE.
 
Yeah, and like books nobody uses the train anymore.

Standards don't converge as of by magic, or technology.
Standards are usually set into law by governments, oft times favoring corporate interests. Sometimes winning technologies are cast out completely. As for the print industry... I have a single word for how standards where finally reached... ADOBE.

I used a train (light rail) yesterday.

While standards can be set by government, the best examples are the format wars between VHS and DVD, and then between HD and Blue Ray. These "standards" were set by commercial expectation and marketing. Ebooks are no different. In the end, makers of various readers and e-book software will begin to favor fewer standards in order to sell more devices (or e-books). The EPUB standard is an example. Web-based readers are another. My own experience with an iPad suggests that dedicated e-readers will eventually be in the minority. iPad makes an "okay" e-reader, but it does a lot more, so it is worth more to me than just having a Kindle (which is better e-reader...for now).

I still firmly believe that the shift toward e-books will continue, with paperbacks becoming the lesser choice in years to come. Course, I am somewhat biased (grin).

Kerry
 
... like books nobody uses the train anymore.
Depends on where you live. In Europe train travel is more available and flexible than the US. There is still a lot of travel up and down the US east coast. Japan has a lot of rail travel. The common factor is density of population and history of rail travel.

The cost of auto fuel continues to increase. This leads more people, especially the urban poor, to travel by rail. This has been the pattern even here in Los Angeles, the commuter car capital of the world.

Standards are usually set into law by governments, oft times favoring corporate interests.
Actually standards are usually set by industry bodies, often after two or more industrial conglomerates have battled it out in the market place. This includes the VHS/betamax and the Bluray/HD standards.
 
I personally don't like ebooks. Like Elin, I hate reading on a screen, prefer the intimacy of a darkened lamp and sofa, and love shopping bricks and mortar stores. But maybe I'm just tired... I've been playing too many Ray Conniff Christmas LPs this weekend and using my rotary phone.

Well, my wife is making me eat these words, as she got a Kindle for me for Xmas. Doh! (I hope someday they'll have a half-price/Used Kindle books... :) )
 
(I hope someday they'll have a half-price/Used Kindle books... :) )

(Stop by my website and you can enjoy a number of low-priced books for Kindle.)

I just scored a Nook Color for Xmas... it's designed for magazine content. It's actually the first dedicated reading device I've wanted, much less owned. I hope to convert my magazine subscriptions to digital over the course of the year, to cut back on all the print being consumed on my watch. A few of my mags are already available for the NC, and I'm hoping the rest follow suit soon.
 
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Right now, the turf war over formatting is quite intentional because each player would very much like to win. Kindle is very much a dedicated closed-program world ... and so far it's winning. If it can maintain its lead, then a good choice was made. But my guess is that eventually readers will gravitate toward a more open standard.

I've come to prefer the Nook, which is based in ePub -- a much more accessible, open source format on which I can read books acquired through multiple sources. Nonetheless, even Nook is difficult to use when it comes to purchasing ePub material from vendors other than Barnes and Noble. Fortunately, there are forums out in cyberland via which one can learn ease-of-use work-arounds that make non-B&N book acquisitions simpler.

--WB
 
truly standard "standards"

You are correct, Window Bar. The software format wars are over. As of about a month ago all the major (and most of the minor) players in electronic publishing either support the EPUB format directly or indirectly. For more info there's a good entry in Wikipedia at this link: http://en.wikipedia.org/wiki/EPUB.

One of the virtues of the format is that it is device-independent. You can read the same book or magazine or newspaper on any device with a display. This ranges from the smallest phone to the largest wall-mounted flat screens - or on paper: physical books, magazines, and newspapers.

EXCEPT for the DRM (digital rights management) part of the standard.

Software (and other) standards are designed to be very general. They usually come about over many years, sometimes decades or more, and are developed by hundreds or even thousands of professionals. Most of these people work for the companies involved in the field for which the standard is being developed. There's a lot of behind-the-scenes jockeying to insure that no company ends up at a disadvantage.

So these standards often have optional parts. This is the case with EPUB. Amazon and Apple and B&N and so on are free to use a different piece of DRM software. And they do. So you still cannot buy a book/magazine/newspaper from one vendor and use it with equal ease on all devices.

This is the last hold-out of a perfectly standard "standard" for electronic publishing. Expect it to be constantly eroded over the coming years. But I wouldn't hold my breath waiting for it to go away.
 
I'm always the last one to jump on the lastest tech stuff(I mean I just NOW am contemplating getting a Ipod Touch)

Electronic readers? The way I roll, probably 5 or so years from now I MIGHT start looking at them:D


What can I say, I'm slow to change :)


EDIT: Goldhawk, I don't like my standards, can I have yours? :D
 
Right now, the turf war over formatting is quite intentional because each player would very much like to win. Kindle is very much a dedicated closed-program world ... and so far it's winning. If it can maintain its lead, then a good choice was made. But my guess is that eventually readers will gravitate toward a more open standard.

With almost all other reading devices being able to read ePub now, it means Amazon is fighting a wave made up of everybody else, globally. They wanted to achieve lock-in before that wave manifested, but they didn't get there in time. And unless it looks like every other bookseller and reading device will die off and go away, Amazon will eventually have to accept that it makes more sense to add ePub to their lines, to be able to sell to more readers, and to make the Kindle ePub-readable, than to continue bucking the trend.

How long that will take is anybody's guess. Some of us believe it's already in the pipeline, and Amazon is just waiting for the right Big Announcement by one of its rivals, whereupon it will drop the ePub bombshell to take the wind out of their sales (pun intended).
 
Right, Steve. Amazon is still dragging its heels in adopting the EPUB format. But as early as November of 2009 it publicly admitted its Kindle could not long continue to be the front-running ereader. That is when it announced its free Kindle for PC software. Again when the iPad was introduced they announced a free app for it. Ditto when Google announced their ereader.

To see all the platforms which Amazon supports go to http://www.amazon.com/gp/feature.html/ref=amb_link_352814002_3?ie=UTF8&docId=1000493771.

There are still interoperability rough edges among all the ereaders, DRM begin the harshest. But every day they are smoothed more and more.

There is an increasing market in used Kindle ereaders. It's only a matter of time before someone hacks it and creates a general-purpose EPUB-reader from it. I don't see much of a market for the product, but it would not be all that difficult. Amazon may try to suppress the hack, but it would be nearly impossible to do.
 
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