Laer Carroll
LaerCarroll.com
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These quotes appeared in another thread.
This is misunderstanding of technology, and what is high tech.
What are the earmarks of high technology? Look around the living room or office where you are reading this. Chances are very high that within a few feet of you there are many thousands of printed pieces of paper.
Bookcases are obvious places to look. Even a modest bookcase may have several dozen books, each with several hundred pages. Less obvious places includes little booklets of blank PostIt notes within easy reach on your desk. A sheaf of stamps with self-adhesive backing, with some pretty or patriotic printing on it. Your waste basket, with several pieces of junk mail in it. On a corner of your desk may be a stack of recently red-lined manuscript pages, printed by your cheap-but-good four-year-old laser printer.
Go into your kitchen. There you may find a roll of paper towels, with a quilted embossed surface printed with a pastel design, and thin tough wrapping paper printed with the logo from Taco Bell or McDonald's. In your bathroom is a roll of toilet-paper, and maybe a box of kiddie-Kleenex with Disney characters printed on each square of "kiddie-nose soft" paper.
Go hiking in the high desert, a hundred miles from civilization. Wait. What is this sent rolling across the desert by a hot wind? A tumble weed. And caught up in its briars is a tattered scrap of newspaper.
Print technology has the following hi-tech earmarks. It is cheap. Versatile. Everywhere.
A less obvious earmark is how many layers of tech created it. Got a clue how many layers under gird print technology? At least a hundred. Developed over at least five centuries, likely more.
To mention just one underlying tech, look at binding technology. Some books are stitched together with thread, which has changed many times over the centuries, including today's synthetic thread. Some are held together by glue, a field of chemistry which today is supported by complex theoretical and industrial technology. Many magazines are held together by staples. Flyers and play programs may use (machine-folded) paper held together by friction - which depends on the nature of the paper.
Another way to judge the technical sophistication of a technology is to look at it as a systems engineer does. All systems have subsystems made of hardware, software, and peopleware.
The hardware of the first printing presses included a plate, which was first created by hand as a sculptured object. Later Gutenberg invented the process of creating the plate using movable type. Later still came plates created by photochemical and by laser processes. It is also possible nowadays to print without plates, via laser (dry toner), liquid ink, and ink jet processes, processes which in the last few years are beginning to replace offset presses in large runs.
Printing software refers not to computer software but to standards and practices of the printed material. One of literally myriads of such practices is the use of serif letters and sans-serif letters and when one is better than the other. Another is presenting the material in sentences separated by punctuation marks and paragraphs separated by indenting, line spaces, and by bolding and enlarging the first letter of the first word of the paragraph. Another practice is the use of headlines as titles of articles and sections within articles.
SF writers usually spend a lot of time on the hardware of future or alien cultures and little on software. They rarely get into the most important part of any system, the peopleware. Because people and the PP&S (procedures, practices, and standards) of how they interact drives every system, and systems engineers in technical industries such as myself spend a lot of time designing the peopleware.
The publishing industry, which evolved over centuries, also has its peopleware, evolved by many professionals rather than designed by a few specialists. These include members of such organizations such as Preditors and Editors and Association of Authors' Representatives.
Bottom line: The more advanced the technology, the more invisible it is. And hence this mistaken belief that books have not taken advantage of technical advantages.
Other mediums have changed drastically over the last hundred years, not so with books. It's almost embarrassing how far books haven't come and how little they've taken advantage of technology.
The book is highly salable, but low-selling, extremely useful, but low-tech, innately plugged into the culture, yet never the cool kid on the block.
This is misunderstanding of technology, and what is high tech.
What are the earmarks of high technology? Look around the living room or office where you are reading this. Chances are very high that within a few feet of you there are many thousands of printed pieces of paper.
Bookcases are obvious places to look. Even a modest bookcase may have several dozen books, each with several hundred pages. Less obvious places includes little booklets of blank PostIt notes within easy reach on your desk. A sheaf of stamps with self-adhesive backing, with some pretty or patriotic printing on it. Your waste basket, with several pieces of junk mail in it. On a corner of your desk may be a stack of recently red-lined manuscript pages, printed by your cheap-but-good four-year-old laser printer.
Go into your kitchen. There you may find a roll of paper towels, with a quilted embossed surface printed with a pastel design, and thin tough wrapping paper printed with the logo from Taco Bell or McDonald's. In your bathroom is a roll of toilet-paper, and maybe a box of kiddie-Kleenex with Disney characters printed on each square of "kiddie-nose soft" paper.
Go hiking in the high desert, a hundred miles from civilization. Wait. What is this sent rolling across the desert by a hot wind? A tumble weed. And caught up in its briars is a tattered scrap of newspaper.
Print technology has the following hi-tech earmarks. It is cheap. Versatile. Everywhere.
A less obvious earmark is how many layers of tech created it. Got a clue how many layers under gird print technology? At least a hundred. Developed over at least five centuries, likely more.
To mention just one underlying tech, look at binding technology. Some books are stitched together with thread, which has changed many times over the centuries, including today's synthetic thread. Some are held together by glue, a field of chemistry which today is supported by complex theoretical and industrial technology. Many magazines are held together by staples. Flyers and play programs may use (machine-folded) paper held together by friction - which depends on the nature of the paper.
Another way to judge the technical sophistication of a technology is to look at it as a systems engineer does. All systems have subsystems made of hardware, software, and peopleware.
The hardware of the first printing presses included a plate, which was first created by hand as a sculptured object. Later Gutenberg invented the process of creating the plate using movable type. Later still came plates created by photochemical and by laser processes. It is also possible nowadays to print without plates, via laser (dry toner), liquid ink, and ink jet processes, processes which in the last few years are beginning to replace offset presses in large runs.
Printing software refers not to computer software but to standards and practices of the printed material. One of literally myriads of such practices is the use of serif letters and sans-serif letters and when one is better than the other. Another is presenting the material in sentences separated by punctuation marks and paragraphs separated by indenting, line spaces, and by bolding and enlarging the first letter of the first word of the paragraph. Another practice is the use of headlines as titles of articles and sections within articles.
SF writers usually spend a lot of time on the hardware of future or alien cultures and little on software. They rarely get into the most important part of any system, the peopleware. Because people and the PP&S (procedures, practices, and standards) of how they interact drives every system, and systems engineers in technical industries such as myself spend a lot of time designing the peopleware.
The publishing industry, which evolved over centuries, also has its peopleware, evolved by many professionals rather than designed by a few specialists. These include members of such organizations such as Preditors and Editors and Association of Authors' Representatives.
Bottom line: The more advanced the technology, the more invisible it is. And hence this mistaken belief that books have not taken advantage of technical advantages.

