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- Mar 22, 2003
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I still don't get what makes a book a YA book as opposed to a book with a young adult protagonist. As it seems to just be how the publisher decides to market it, I sometimes wonder if I'll write a book and find out later that it's YA.
YA is part of the children's trade retail publishing industry, which is an industry that is both separate and linked with the rest of the trade retail publishing industry and has overlap with educational publishing, a bigger industry that is separate from retail trade but sometimes does cross marketing with retail trade. It is an age group in children's which divides books by reader age because half their market are schools, school libraries and public libraries, and all of these need to have approximate reading levels by age. Not every kid stays in their age group in reading -- some progress faster, some progress slower -- but the average reading level is very important for them to be able to gauge books coming to them from children's publishers. It's not confusing that there are "middle school" novels where the age group is 9-12 years, right? So it's not confusing that they have a 12 and up age group. It's just the top tier in children's publishing, a specific line just as Early Reader books for ages 3-7 years is a line the publisher has.
So if you sell your rights to a children's publisher or imprint, then your work will be assigned an age group and if it's for teens, it will be YA. If you sell the rights to an adult publisher or imprint, then it will not be given an age group and it will not be YA. The YA books are sold for regular retail customers in the YA section of the bookstores in those countries that have children's areas and YA sections. The adult books are not sold in the children's section. (If they are considered classics that fit junior high/high school curriculums, they may be marketed to the schools as teen level works.)
This did not used to be a big issue in retail trade because YA was tiny. Now YA is huge in some countries like the U.S. and makes lots of money. More adults read YA titles than they did before. But the age group system for children's and educational publishing has not changed.
There are three ways where you might write a book with a young protagonist intended for an adult audience and end up in the YA section:
1) You sell your rights to an adult publisher in your home country/territory. You try to sell your rights abroad to other countries, but the publishers most interested in it are that countries' children's publishers for YA. This frequently happens when foreign authors are selling to the U.S., such as Alison Croggon. It's not necessarily a bad strategy as you can greatly increase the size of your audience. But again, it's you the author selling to a YA publisher, so you know that you are marketed as YA in that territory.
2) You sell your rights to an adult, large publisher that has children's imprints. Because of scheduling issues, imput from major booksellers and maybe early reviewers, they want to move you to one of their children's imprints, publish it in YA and cross-market to adult. This is happening a bit more often now that YA is huge, but it's not going to happen a lot in fantasy because a large chunk of adult fantasy has teen protagonists and teens buy adult fantasy books and so it's not really necessary (although you may have a better shot at a film deal in YA.) But if they think they can get good interest from the schools, it may be proposed.
3) You sell your rights to an adult publisher who is cross marketing it between YA and adult, in which case you'll likely be in both sections of the bookstore. This is basically what Baen is doing with Weber. Weber had an idea, wanted a YA title and Baen doesn't have a YA line but they may be testing doing one, so working with their long time bestselling author Weber is ideal; they cross market and if it sells well in YA, they do more titles like that and eventually start a YA line, like Tor did.
So largely the author controls where it goes and largely the titles are separate in their industries but because YA is lucrative, titles that can work as YA may find a better audience there to start and there may be cross-marketing schemes, usually in cooperation with the author. Because the author of the YA title has to do certain things -- you have to hit up certain reviewers, you do signings at kid bookstores, you may have to go to libraries and schools, you are going to be dealing with teen fan mail, etc. There are YA promotional channels that are going to be used if your book is being pushed in that age group.
So sell it to Scholastic and you're YA. Sell it to Tor YA and you're YA. Sell it to Bantam Spectra, and you're adult. The more important thing is to connect with readers whether they are teens or adults and to hit as many potential audiences as possible. (And the teens frankly are more loyal.


