Stephen King’s Joyland UK Promotion

Best-selling author Stephen King returns June 7th with JOYLAND, a breathtaking mystery novel set in an amusement park in the 1970s, published by the award-winning Hard Case Crime imprint of Titan Books.

JOYLAND will be published in original paperback and will only be available in print edition in keeping with the author’s request, in a recent interview with the Wall Street Journal, for people to “stir their sticks and go to an actual bookstore.”

Encouraging UK book lovers to act on King’s call to arms and buy paperback copies from traditional retailers, a team of ‘Hollywood Girls’ from the world of JOYLAND will be touring shops and literary events during the week of the book’s publication to give away free JOYLAND-branded bags of popcorn. Bookstore shoppers will also be able to win free books and exclusive JOYLAND prizes by tweeting pictures of the Hollywood Girls.

Sales Director of Titan Books, Tim Whale, elaborates: “We believe that the excitement galvanised by the Hollywood Girls with their popcorn machine will ensure that fans will respond to King’

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